Infosys has announced a strategic collaboration with Sentara to create a scalable foundation for AI-driven transformation in healthcare services. The partnership aims to enhance efficiency, support clinicians and staff, and improve experiences for patients and members by leveraging enterprise AI across IT operations, hospital management, and clinical support functions.

Strategic Framework and Implementation

Infosys is leveraging Infosys Topaz Fabric, a purpose-built agentic services suite, to unify infrastructure, models, data, applications, and workflows into a composable, agent-ready ecosystem. This framework will allow Sentara to utilize reference architectures, AI-first SDLC modernization, and governance scaling to embed AI across core hospital and enterprise workflows. The collaboration emphasizes responsible AI design, enterprise guardrails, and operational readiness to move AI from experimentation to production.

Key Focus Areas

The collaboration targets specific domains within Sentara's operations to drive efficiency and improved outcomes. The primary focus areas are outlined below:

Executive Commentary

Jamisson Fowler, SVP and Chief Digital Officer, Sentara, stated that the collaboration enables a thoughtful and scalable approach to AI adoption. He noted that the initiative ensures AI is deployed to genuinely improve how hospital teams work, supporting efficiency, care delivery, and the communities served, while remaining secure, compliant, and patient-centered.

Venky Ananth, EVP and Global Head, Healthcare, Infosys, highlighted that healthcare organizations are at a pivotal moment where AI can meaningfully enhance clinical and operational outcomes. He emphasized that the collaboration focuses on unlocking AI value by building a strong enterprise AI foundation spanning architecture, governance, and AI-first delivery models.

Infosys , in collaboration with ANA's Global CMO Growth Council and LIONS, launched the CMO AI Hub on June 24, 2026. This exclusive AI-powered platform is designed to enable peer-to-peer learning among Chief Marketing Officers by aggregating insights and experiences from leading marketing organizations worldwide. The initiative aims to address the industry's need for practical guidance on AI implications, transforming collective intelligence into an always-available resource for senior leaders.

Developed by Infosys Aster, the hub integrates curated intelligence from the Association of National Advertisers (ANA), LIONS, and the Infosys Knowledge Institute into a secure, conversational interface. The platform is built exclusively for members of ANA's Global CMO Growth Council. It features human oversight, governance safeguards, and privacy-by-design principles to ensure a trusted, enterprise-grade experience.

Key capabilities of the CMO AI Hub

The platform offers several features tailored for marketing leaders:

• Conversational intelligence: Members can ask questions in natural language and receive immediate, synthesized insights from curated content.
• Executive-ready outputs: The platform transforms insights into summaries, facilitating easier exploration of peer perspectives.
• CMO-to-CMO connection: Enables marketing leaders to contribute insights that strengthen the platform over time.
• Secure, member-exclusive environment: Available only to Growth Council members with enterprise-grade governance and responsible AI frameworks.

The launch coincides with the release of the CMO AI Playbook, developed by the Infosys Knowledge Institute based on research and interviews with marketing leaders. The playbook captures strategic insights, while the AI Hub serves as a practical tool for day-to-day application.

Industry perspectives

Nick Primola, Group Executive Vice President at the ANA, emphasized the practical utility of the hub. He stated that the platform turns the collective experience of leading marketers into a resource available whenever members need it, helping leaders make informed decisions at the speed of marketing.

Simon Cook, CEO of LIONS, highlighted that the hub is the boldest expression of the Growth Council's mission to remove barriers to growth. He noted that the platform pairs human judgment with technology speed, keeping people at the center of both creativity and AI.

Sumit Virmani, Global Chief Marketing Officer of Infosys, remarked that AI presents an opportunity for CMOs to elevate marketing’s role as a growth driver. He explained that by combining expert insights with an AI-powered experience layer, the hub transforms fragmented insights into shared intelligence to unlock greater business value.

Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE009A01021/7124facb845f4e26.pdf