Honasa Consumer promotes Nishchay Bahl to Chief Business Officer - Offline

1 min read | Published on 08 Sept 2026, 02:45 PM |Updated on 08 Sept 2026, 03:24 PM

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Key Highlights

Nishchay Bahl promoted to Chief Business Officer - Offline at Honasa Consumer
Appointment effective September 08, 2026; previously served as SVP - Offline Revenue
Bahl brings 17+ years of FMCG experience from Reckitt, Britannia, and Good Glamm
Mandate includes leading General Trade and Modern Trade distribution expansion

*this image is generated using AI for illustrative purposes only.

Honasa Consumer has promoted Nishchay Bahl to the role of Chief Business Officer - Offline. The appointment is effective from September 08, 2026.

Leadership background

Bahl brings over 17 years of experience across FMCG and consumer businesses. Prior to joining Honasa Consumer, he served as Chief Business Officer - Offline at The Good Glamm Group. He also held leadership positions at Reckitt and Britannia Industries, managing multiple channels including General Trade, Modern Trade, and eCommerce.

Bahl is an alumnus of the Indian School of Business (ISB), Hyderabad, and St. Stephen's College, Delhi.

Appointment details

Parameter	Details
Name	Nishchay Bahl
New role	Chief Business Officer - Offline
Previous role at Honasa	Senior Vice President - Offline Revenue
Effective date	September 08, 2026
Prior employers	The Good Glamm Group, Reckitt, Britannia Industries

Role mandate

In his new capacity, Bahl will lead the company's offline business across General Trade, Modern Trade, and other channels. His mandate includes accelerating growth, expanding distribution, and strengthening the presence of Honasa's brands across markets and categories.

Bahl takes on this role after serving as Senior Vice President - Offline Revenue for close to three years. During this period, he played a key role in scaling Honasa's offline presence and strengthening relationships with trade partners. He was also closely involved in Project Neev, an initiative focused on strengthening Honasa's General Trade business through sharper market execution and stronger partner engagement.

How might Nishchay Bahl's extensive experience at Reckitt and Britannia influence Honasa's strategy to compete with established FMCG giants in the General Trade segment?

What specific distribution targets or expansion metrics has Honasa set for its offline channels under Bahl's new leadership mandate?

Could the promotion signal a strategic pivot for Honasa to prioritize offline revenue growth over its historically strong digital-first model?

Honasa Consumer enters fragrance with Fikn, targets ₹100-crore category franchises

0 min read | Published on 14 Aug 2026, 09:21 AM |Updated on 14 Aug 2026, 09:21 AM

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Riya DScanX News Team

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Key Highlights

Honasa Consumer is entering the fragrance segment with a new brand, Fikn, as part of a broader push into newer brands and categories. The company is targeting ₹100-crore franchises in focus categories including face wash and sunscreen, with these milestones planned over the next 2-3 years.

*this image is generated using AI for illustrative purposes only.

Honasa Consumer is expanding its portfolio into newer brands and categories, with the company entering the fragrance segment through Fikn. The move reflects a broader strategic push to diversify beyond its existing offerings and establish scale across multiple personal care categories.

New category bets and brand expansion

Alongside the fragrance entry, Honasa Consumer plans to target ₹100-crore franchises across focus categories. The company has identified face wash and sunscreen as key segments within this ambition, with the targeted milestones set over the next 2-3 years.

Strategic focus:	Details
New category entry:	Fragrance, via Fikn
Target franchise size:	₹100 crore
Focus categories:	Face wash, sunscreen
Target timeline:	Next 2-3 years

The fragrance launch under Fikn marks Honasa Consumer's entry into a segment distinct from its core skincare and haircare businesses. The ₹100-crore franchise target signals the company's intent to build meaningful scale in each of its identified focus categories.

How does Honasa Consumer plan to differentiate Fikn in the highly competitive Indian fragrance market against established global and domestic players?

What specific marketing or distribution strategies will Honasa employ to achieve ₹100-crore revenue in face wash and sunscreen within the next 2-3 years?

Will the expansion into fragrance and new skincare categories impact Honasa's current profit margins, given the typically higher customer acquisition costs in these segments?