Home Depot Realigns Leadership to Capture Share of $1.2 Trillion Market
Home Depot is restructuring its leadership to better serve the $700 billion professional contractor market and the broader $1.2 trillion home improvement sector. Key changes include CFO Richard McPhail leading the new Office of Pro Acceleration, while Billy Bastek, Jordan Broggi, and Fran Bell take charge of consolidated merchandising, retail, and technology functions respectively.

*this image is generated using AI for illustrative purposes only.
Home Depot (NYSE: HD) announced on Thursday that it is making leadership portfolio changes to accelerate innovation and capture a greater share of the $1.2 trillion home improvement market. The company said it is consolidating key functions across merchandising, loyalty, financial services, its professional contractor business and technology to speed innovation and create a more seamless shopping experience. This strategic realignment aims to sharpen focus on professional customers, a market Home Depot estimates is worth about $700 billion.
The retailer is transforming its Office of Integration into the Office of Pro Acceleration, led by Chief Financial Officer Richard McPhail. The group will coordinate Home Depot Pro, HD Supply, SRS and Construction Resources while developing shared capabilities in customer relationship management, product catalogs and fulfillment. Home Depot’s Pro network includes more than 2,360 stores, 1,300 branches, 325 customer-facing warehouses and about 16,000 delivery assets.
Merchandising and Loyalty Consolidation
The company also moved its private-label merchants into its core merchandising organization under Billy Bastek, executive vice president of merchandising. The company said the move should improve product alignment and bring new products to market faster. Meanwhile, Home Depot combined its customer experience, online, financial services and loyalty teams under Jordan Broggi, executive vice president of interconnected retail. The retailer expects the structure to support more personalized financial offers and shopping experiences across its stores and digital channels.
"To capture greater share of this enormous opportunity, our focus is clear: drive our core and culture, deliver a frictionless interconnected experience and win the Pro," Chair, President and CEO Ted Decker said.
Technology and AI Integration
The company is also consolidating its store, supply chain and Pro product technology teams under Chief Technology Officer Fran Bell. Bell’s organization oversees artificial intelligence, data science, product management, user experience and technology. Home Depot said the alignment should help it bring new technology to market faster.
Key Leadership Changes
| Executive | Role | New Responsibility |
|---|---|---|
| Richard McPhail | Chief Financial Officer | Leads Office of Pro Acceleration |
| Billy Bastek | EVP, Merchandising | Oversees private-label merchants |
| Jordan Broggi | EVP, Interconnected Retail | Leads customer experience, online, financial services and loyalty |
| Fran Bell | Chief Technology Officer | Consolidates store, supply chain and Pro product technology teams |
What the Numbers Show
The realignment underscores Home Depot’s strategic pivot toward the professional contractor segment, which represents approximately 58% of the total $1.2 trillion home improvement market it targets. By placing the CFO at the helm of the Office of Pro Acceleration, the company signals that profitability and operational efficiency in this high-volume segment are now central to its growth strategy, rather than being siloed within general corporate finance or separate business units.
Market Reaction
HD Price Action: Home Depot shares were down 1.65% at $349.77 at the time of publication on Monday, according to Benzinga Pro data.
How might the consolidation of financial services and loyalty under a single executive impact Home Depot's cross-selling revenue and customer retention rates in the coming quarters?
What specific metrics will Home Depot use to measure the success of the new Office of Pro Acceleration, and how soon can investors expect to see tangible efficiency gains?
Could the increased focus on the professional contractor segment expose Home Depot to greater cyclicality risks compared to its traditional DIY customer base?




























