Hasbro partners with Nintendo for Legend of Zelda toys

1 min read Updated on 16 Jul 2026, 04:09 PM

Reviewed by

Anirudha BScanX News Team

AI Summary

Hasbro has partnered with Nintendo to create toys based on The Legend of Zelda franchise, with the first products launching in 2027. Initial reveals will include three 6" scale figures at San Diego Comic Con in July 2026.

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Hasbro, a leading games, IP and toy company, has entered a multi-year licensing partnership with Nintendo to create products based on The Legend of Zelda franchise. This collaboration is set to begin in 2027, with the first reveals of three 6" scale figures scheduled for San Diego Comic Con (July 23-26, 2026). The partnership aims to combine Nintendo’s storytelling with Hasbro’s leadership in action and role-play toys.

Billy Lagor, President Toys and Board Games at Hasbro, highlighted the franchise's enduring appeal. "For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery," Lagor said. He emphasized that the collaboration will invite fans to play, explore and forge their own epic adventures.

The Legend of Zelda series, which debuted in the US in 1987, is known for blending exploration and discovery with action and adventure. The narratives center on Link and Zelda’s battle against Ganondorf in the world of Hyrule.

About the Partnership

The agreement marks an expansion of Hasbro’s portfolio of licensed products. The company plans to leverage its franchise-first approach to unlock value from the iconic IP.

Key Details

Aspect	Detail
Partner	Nintendo
Franchise	The Legend of Zelda
Start Year	2027
First Reveal	San Diego Comic Con (July 23-26, 2026)
Initial Products	Three 6" scale figures

Will the success of the initial 6-inch scale figures lead to an expansion into other toy categories such as role-play or board games?

How will this licensing agreement impact Hasbro's financial performance and revenue growth starting in fiscal 2027?

Does this partnership signal a broader shift in Nintendo's strategy to license its premier IP to third-party toy manufacturers?

Read Next Article

BNP Paribas maintains Hasbro Outperform, cuts target to $114

0 min read Updated on 16 Jul 2026, 02:55 AM

Reviewed by

Radhika SScanX News Team

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AI Summary

BNP Paribas analyst Xian Sew maintains an Outperform rating on Hasbro (NASDAQ: HAS) but lowers the price target from $117 to $114.

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BNP Paribas analyst Xian Siew has maintained an Outperform rating on Hasbro (NASDAQ: HAS) while adjusting the valuation outlook. The firm lowered its price target for the toy and entertainment company to $114, reducing the estimate from the previous $117.

The rating adjustment reflects a revised view on the stock's potential despite the continued positive outlook. The new price target represents a decrease of $3 from the prior objective set by the analyst.

What specific factors led BNP Paribas to revise Hasbro's valuation outlook while maintaining an Outperform rating?

How might Hasbro's upcoming product launches or strategic initiatives influence its stock performance in the near term?

What are the broader market trends in the toy and entertainment sector that could impact Hasbro's growth trajectory?