Greaves Cotton Limited has incorporated a wholly owned subsidiary in Dubai, United Arab Emirates, to strengthen its international business and execute its Greaves.Next strategy. Greaves International Trading FZE (GITFZE) was established on June 18, 2026, to serve as a regional hub for trading and distribution across the Middle East and Africa. The move aims to enhance customer proximity, scale global operations, and drive business growth in high-growth markets.

The subsidiary will focus on business development, market expansion, customer engagement, technical support, channel partnerships, aftermarket services, and supply chain coordination. GITFZE will provide access to Greaves Cotton's portfolio, including diesel engines, gensets, and powertrain solutions, across its Energy, Mobility, and Industrial Solutions segments. The company confirmed the incorporation in a regulatory filing on June 30, 2026.

Strategic Focus and Market Expansion

Parag Satpute, MD & Group CEO of Greaves Cotton Limited, highlighted that international business is a key growth driver, with its contribution rising from 9% to 13% in FY26. The establishment of GITFZE marks a significant step in strengthening the company's presence across the Middle East and Africa. It enhances the ability to respond with agility to market needs and deepen customer engagement.

Initially, the subsidiary will target GCC markets such as UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. There are plans to expand operations into the Levant region and Africa. The UAE's strategic location is expected to enable closer engagement with customers and partners in these regions.

Key Details of Greaves International Trading FZE

This initiative aligns with Greaves Cotton's strategy to scale its global footprint, enhance export capabilities, and build an integrated trading and distribution ecosystem.

Greaves Cotton 's subsidiary, Greaves Electric Mobility, crossed the milestone of 4 lakh electric scooters manufactured and sold in India on 25 Jun 2026. This achievement reinforces the company's leadership in the mass electric vehicle market, driven by a 51% year-on-year growth in FY26. The company's market share increased from 3.6% in FY25 to 4.4% in FY26, reflecting its growing presence among India's electric two-wheeler players.

Financial and Operational Performance

The significant sales volume underscores the brand's evolution in the mass mobility segment. Ampere, the electric two-wheeler brand of Greaves Electric Mobility, achieved this growth by focusing on products with a low total cost of ownership compared to internal combustion engine vehicles. The company strengthened its dealer network by 12% in FY26 compared to FY25, enhancing its retail presence across metros and emerging EV markets.

Strategic Focus and Product Portfolio

Vikas Singh, MD, Greaves Electric Mobility, attributed the milestone to growing customer trust in the sub-₹1 lakh segment. The company's strategy emphasizes a "Built for Bharat" approach, delivering solutions designed for local conditions with a focus on safety, durability, and cost of ownership. The product portfolio is based on a 100% LFP battery platform, offering superior safety, thermal stability, and a lifecycle of up to ~200,000 kms.

The Ampere Nexus, awarded "Electric scooter of the year 2025", and the Magnus Grand, named 'Electric Scooter of the Year 2026', are key products driving adoption. These vehicles cater to first-time EV buyers, families, and daily commuters, accelerating the shift from ICE to electric mobility at scale.