Goldiam International Ltd has officially commenced operations of a new Origem retail store in Malad, Mumbai on April 13, 2026, according to a regulatory filing with stock exchanges. The new store replaces a previously closed location in Borivali, representing the company's strategic approach to optimizing its retail footprint in the Mumbai metropolitan area.

Store Network Expansion

The company informed BSE and NSE that the new retail store for lab-grown diamond jewellery under the brand name "ORIGEM" is strategically located at GF 018, Infiniti Mall, CTS No. 1406A/3/9 out of Survey No.504, Link Road, Malad (West), Mumbai–400064. With this opening, Goldiam International now operates a total of 24 fully operational stores across its retail network.

Strategic Retail Positioning

The relocation from Borivali to Malad was driven by strategic considerations, with the company stating that the new location was "strategically selected considering better footfall and business potential." The Borivali store was closed due to redevelopment of the building, prompting the company to evaluate suitable relocation options before finalizing the Malad location.

Market Presence and Future Outlook

The company emphasized that this development aligns with its long-term strategy of expanding retail presence and strengthening customer engagement across key markets. Goldiam International has committed to continue updating the exchanges with further developments in due course, indicating potential for additional retail expansion initiatives.

The maintenance of 24 operational stores reflects Goldiam International's established presence in the lab-grown diamond jewellery retail market, with the Origem brand serving as the company's primary retail vehicle across multiple locations.

Goldiam International has expanded its retail network with the opening of its 24th Origem store for lab-grown diamond jewelry at Mall of Faridabad on April 9, 2026. The company informed stock exchanges about this latest addition to its specialized retail chain, following the recent launch of its 22nd and 23rd stores in Hyderabad and Bangalore on April 6, 2026.

Latest Store Opening Details

The newest Origem outlet commenced operations at Mall of Faridabad, marking another milestone in the company's aggressive retail expansion strategy. The store is strategically located in a high-footfall commercial area to maximize customer engagement.

Recent Retail Network Expansion

The Faridabad store opening follows closely after the launch of the 22nd and 23rd Origem stores in Hyderabad and Bangalore. The company has been rapidly expanding its retail presence across major Indian cities, with stores now operational in Mumbai, Delhi, Kolkata, Chennai, Pune, Chandigarh, Noida, Jodhpur, Hyderabad, and Bangalore.

Strategic Market Positioning

The rapid succession of store openings demonstrates Goldiam International's commitment to establishing a strong retail presence in the lab-grown diamond jewelry segment. The company has systematically targeted key metropolitan markets and high-traffic commercial locations to enhance customer accessibility and brand visibility.

Regulatory Compliance and Communication

Goldiam International maintains transparency by regularly informing BSE Limited and National Stock Exchange of India Limited about store openings under Regulation 30. The company's proactive communication approach ensures stakeholders remain updated on business expansion activities and retail network growth initiatives across India's major commercial centers.