Goldiam International Launches India's First Digital 3D Ring Builder Under ORIGEM Brand
Goldiam International Limited launched India's first Digital 3D Ring Builder on May 6, 2026, under its ORIGEM brand, offering customers real-time 3D customisation of bespoke lab-grown diamond rings. The web-based platform provides choices across 6 ring styles, 9 centre-stone shapes, 6 center stone sizes in each shape, multiple metal options, side-stone configuration, and engraving. Powered by IGI-certified lab-grown diamond inventory, the platform is available on Origem's website and across its physical stores. Managing Director Mr. Anmol Bhansali described the launch as a meaningful step in the company's digital and B2C journey.
*this image is generated using AI for illustrative purposes only.
Goldiam International Limited announced the launch of India's first Digital 3D Ring Builder on May 6, 2026, marking a significant development in the country's jewellery retail landscape. The platform, developed indigenously, operates under the company's domestic retail brand ORIGEM and enables customers to design, visualise, and order bespoke diamond rings through a fully interactive three-dimensional interface accessible at www.ringbuilder.origemindia.com .
A New Standard in Jewellery Customisation
The Digital 3D Ring Builder offers an extensive range of customisation options, allowing shoppers to personalise every aspect of their ring. Every selection is rendered instantly on a photorealistic 3D model that can be rotated, zoomed, and viewed from any angle across desktop, tablet, and smartphone devices. The table below outlines the key customisation parameters available on the platform:
| Parameter: | Details |
|---|---|
| Ring Styles: | 6 styles |
| Centre-Stone Shapes: | 9 shapes |
| Centre Stone Sizes: | 6 sizes per shape |
| Metal Options: | 10/14K white, yellow or rose gold |
| Additional Features: | Side-stone configuration, engraving |
| Platform Availability: | Website and in-store |
| Diamond Certification: | IGI-graded lab-grown diamonds |
ORIGEM Brand and Lab-Grown Diamond Integration
The platform is fully integrated with Goldiam's lab-grown diamond domestic retail business under the ORIGEM brand, providing customers with transparent access to IGI-certified lab-grown diamond (LGD) jewellery. The experience is designed to be omni-channel, available both on Origem's website and across each of its physical stores, where sample inventory is also on display to support in-store trust building.
Key Highlights of the Digital 3D Ring Builder
The company outlined the following key highlights of the platform:
- First in India innovation: The first integrated, end-to-end 3D ring configuration and visualisation platform built and deployed by an Indian jewellery retail company.
- Real-time photorealistic rendering: Customers can customise setting, metal, centre stone and side stones, and instantly view the result in interactive 3D from any angle.
- Lab-grown diamond led: Powered by ORIGEM's lab-grown diamond inventory — IGI-certified, and offered at a scale in shapes and sizes described as unmatched in design opportunity by mined diamonds.
- Omni-channel ready: Designed to scale across Origem's website and stores, with a seamless desktop and mobile experience.
Managing Director's Statement
Commenting on the launch, Mr. Anmol Bhansali, Managing Director, Goldiam International Limited, said:
"The launch of India's first Digital 3D Ring Builder is an exciting moment for Origem as one step in a multifold journey to create modern jewellery retail experiences for our customers. Ring design has always been a behind-the-counter experience but with this technology, we are bringing that experience to digital, and in the customer's own hands, with full transparency on design, materials and price. This platform is an example of our ability to take learnings from global retailers who we vend to, and apply the same domestically with Origem. It is a meaningful step forward in our digital and B2C journey, and a proud innovation that we believe will further customer love."
Strategic Significance
The Digital 3D Ring Builder reinforces Goldiam International's positioning as a technology-forward jewellery company and as a participant in the growing lab-grown diamond category in India. By bringing customisation, visualisation, and ordering into a single digital experience, Origem aims to deepen customer engagement both online and in-store, while leveraging Goldiam International's manufacturing capabilities and global B2B relationships.
Historical Stock Returns for Goldiam International
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.32% | +7.91% | +38.68% | +17.27% | +15.48% | +426.96% |
How might Goldiam International's Digital 3D Ring Builder influence other traditional Indian jewellery retailers to accelerate their own digital transformation strategies?
Could the success of ORIGEM's omni-channel platform accelerate mainstream consumer adoption of lab-grown diamonds in India, and how might this impact mined diamond retailers in the domestic market?
Will Goldiam International look to expand the Ring Builder concept beyond engagement rings to other jewellery categories such as earrings or pendants, and what timeline might that follow?
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