GameStop CEO Ryan Cohen weighs partnership over $56 billion eBay takeover bid
GameStop is pivoting from a $56 billion takeover bid for eBay to a potential partnership utilizing its 1,600 U.S. stores for high-margin categories like collectibles. This follows eBay's rejection of the initial $125-per-share offer and a 28% drop in GameStop's stock since May.

*this image is generated using AI for illustrative purposes only.
GameStop Corp. (NYSE: GME) is considering withdrawing its $56 billion takeover bid for eBay Inc. (NASDAQ: EBAY) in favor of a strategic partnership or joint venture, marking a significant pivot in the videogame retailer’s aggressive acquisition strategy. This development addresses concerns regarding the scale of the original acquisition while offering a pathway for both companies to capitalize on complementary strengths in physical and digital retail. Bloomberg reported on Monday that GameStop CEO Ryan Cohen is weighing this proposal, citing people familiar with the matter.
The proposed collaboration would enable eBay to utilize GameStop’s roughly 1,600 U.S. retail locations. This arrangement aims to help both entities gain market share in high-margin categories, specifically trading cards and collectibles. As one of eBay’s largest shareholders, GameStop would also seek board representation as part of any such partnership structure. GameStop has not made a final decision, and Cohen retains the option to pursue other alternatives.
History of the Acquisition Offer
GameStop submitted a non-binding proposal on May 3 to acquire all outstanding eBay stock for $125 per share in a cash-and-stock deal. The structure was 50% cash and 50% GameStop common stock. eBay’s board rejected the offer, calling it “neither credible nor attractive.” Despite the rejection, GameStop disclosed in a regulatory filing that it built a 9.8% stake, holding 43.4 million eBay shares. In a subsequent filing, GameStop stated its leadership team remains focused on advancing the proposed acquisition, noting that additional materials are forthcoming.
During an interview with Bloomberg TV, Cohen declined to comment on whether GameStop planned to raise its offer, stating, “I’m not going to negotiate against myself.” He added, “I’m not going to call my shots, but we’re coming for eBay one way or another,” indicating he would take the plan directly to stockholders.
Financial Position and Market Reaction
The shift in strategy comes amid divergent stock performance since GameStop’s initial offer in May. During this period, GameStop shares have fallen 28%, while eBay shares have climbed 7.6%. As of July 15, GameStop owned 9.75% of eBay, positioning it as the company’s second-largest shareholder behind Vanguard Group funds.
GameStop holds approximately $8.4 billion in cash reserves, which could be deployed toward a deal, although its own market value has declined to about $8.59 billion. eBay’s market capitalization stands at about $49.83 billion. Notably, investor Michael Burry exited his entire GameStop position after the eBay bid was announced, citing concerns about the debt GameStop might incur to fund the transaction.
Stock Performance Comparison
| Company | Ticker | Price Change | Current Price |
|---|---|---|---|
| GameStop Corp. | GME | +0.84% | $19.33 |
| eBay Inc. | EBAY | -3.63% | $107.92 |
At the time of publication on Monday, eBay shares were trading 3.63% lower at $107.92, while GameStop shares were trading 0.84% higher at $19.33, according to Benzinga Pro data. The opposing price movements reflect market speculation regarding the likelihood of a merger versus a collaborative partnership.
What the Numbers Show
The divergence between GameStop’s cash reserves of $8.4 billion and its market capitalization of $8.59 billion underscores the premium embedded in its valuation relative to its liquid assets. Furthermore, the 28% decline in GameStop’s stock since May contrasts sharply with eBay’s 7.6% gain, suggesting that the market views the standalone value of eBay more favorably than the combined entity under the proposed acquisition terms. This dynamic supports the rationale for exploring a partnership model that preserves shareholder value without the dilution associated with a stock-heavy takeover bid.
How might the proposed joint venture structure impact eBay's valuation compared to a standalone entity, given the market's previous rejection of the acquisition terms?
What regulatory hurdles could arise from GameStop seeking board representation and leveraging its 1,600 retail locations for eBay's high-margin categories?
Could the shift from an acquisition to a partnership signal a broader strategic retreat for Ryan Cohen regarding large-scale M&A activities at GameStop?




























