Freesia sells 42,187 Orient Bell shares in open market trade
- Freesia sold 42,187 Orient Bell shares on August 26, 2026
- Promoter group stake fell from 4.57% to 4.28%
- Transaction executed via open market trade
- Total equity capital remains at 1,47,15,476 shares
- Disclosure made under SEBI SAST Regulation 29(2)

*this image is generated using AI for illustrative purposes only.
Freesia Investment and Trading Co. Limited sold 42,187 shares of Orient Bell Ltd in the open market on August 26, 2026. The transaction reduced the promoter group’s stake to 4.28% of total voting capital.
The disposal was disclosed under Regulation 29(2) of the SEBI (Substantial Acquisition of Shares & Takeovers) Regulations, 2011. Freesia classified itself as part of the promoter and promoter’s group category for this filing.
Shareholding Changes
Prior to the sale, Freesia held 6,72,721 shares, representing 4.57% of the company’s total share capital. The open market sale of 42,187 equities brought the holding down to 6,30,534 shares.
| Metric | Before Sale | Change | After Sale |
|---|---|---|---|
| Shares Held | 6,72,721 | (42,187) | 6,30,534 |
| % Voting Capital | 4.57% | (0.29%) | 4.28% |
| % Diluted Capital | 4.53% | (0.28%) | 4.25% |
The diluted voting capital of Orient Bell Ltd stands at 1,48,36,476 shares, while the total equity share capital remains unchanged at 1,47,15,476 shares.
Regulatory Context
The disclosure was filed with BSE Limited and NSE India on August 27, 2026. Rajesh Bagri, authorized signatory for Freesia, confirmed the details. The sale did not involve any encumbered shares or convertible instruments.
Historical Stock Returns for Orient Bell
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.54% | +10.60% | +14.65% | +24.76% | +29.21% | +11.57% |
Will Freesia Investment continue to reduce its stake in Orient Bell Ltd, or does this sale mark the end of their divestment strategy?
How might this reduction in promoter group holding impact investor confidence and the stock's valuation multiples in the near term?
Are there any pending regulatory approvals or lock-in period expirations that triggered this specific timing for the open market sale?


































