Orient Bell has extended the tenure of Aditya Gupta as Chief Executive Officer for a period of five years, effective from August 1, 2026. The Board of Directors approved the extension at its meeting held on July 15, 2026, based on the recommendation of the Nomination and Remuneration Committee. This decision ensures continuity in leadership as the company focuses on maintaining its operational and brand strength.

The extension follows Gupta's scheduled retirement on July 31, 2026. He has served as the CEO of Orient Bell for over eight years, having assumed the role on March 6, 2018. The company highlighted that under his stewardship, it has achieved financial stability and operational growth.

Executive Profile

Aditya Gupta brings extensive experience to the role, with a career spanning approximately 35 years across leading industry companies. He holds a Bachelor of Technology degree from IIT Mumbai and a Post Graduate Diploma in Marketing & Finance from IIM Bangalore. Throughout his career, Gupta has been recognized for driving revenue growth and improving margins through innovative marketing strategies and executional excellence.

Appointment Details

The Board's decision was formalized during a meeting that commenced at 03:50 p.m. and concluded at 04:18 p.m. on July 15, 2026. The disclosure was made in compliance with Regulation 30 read with Para A of Part A of Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Orient Bell has confirmed that its promoters and members of the promoter group have not encumbered any shares, directly or indirectly, during the financial year 2025-26. This disclosure ensures that the key shareholders retain full ownership rights over their holdings without pledging them as collateral, which is a critical indicator of financial stability for investors. The declaration was filed under Regulation 31(4) of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011.

The filing submitted to the stock exchanges lists ten entities falling under the promoter and promoter group categories. The list includes individual promoters such as Mahendra Kumar Daga and Madhur Daga, as well as entities like Mahendra Kumar Daga HUF. Other members of the promoter group include Freesia Investment and Trading Company Ltd, Morning Glory Leasing and Finance Ltd, and Alfa Mercantile Ltd.

Promoter and Promoter Group Details

The following table outlines the promoters and promoter group members covered by this declaration:

The confirmation was signed by Mahendra Kumar Daga, Promoter of Orient Bell Ltd, on April 7, 2026. A copy of the declaration has been forwarded to the members of the Audit Committee of Orient Bell Ltd for their records.