CORSAIR's Fanatec strikes licensing deal with Nissan Motor
Fanatec, a CORSAIR brand, has partnered with Nissan Motor Co., Ltd. to create officially licensed sim racing steering wheels, expanding its product portfolio. The collaboration focuses on craftsmanship and ergonomic precision, with specific product details to be announced later this year.

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Fanatec, a brand of CORSAIR (Nasdaq: CRSR) and global leader in sim racing hardware, has entered a licensing partnership with Nissan Motor Co., Ltd. to develop officially licensed sim racing steering wheels inspired by the brand’s performance driving heritage. The collaboration joins Nissan’s globally recognized automotive brand and passionate enthusiast community with Fanatec’s premium sim racing hardware platform, expanding Fanatec’s portfolio of officially licensed products and creating a new way for drivers, gamers, and motorsport fans to experience Nissan performance from home.
The upcoming steering wheels are designed for driving simulation enthusiasts, focusing on craftsmanship, ergonomic precision, and visual authenticity. The products aim to reflect the excitement and character of Nissan’s performance legacy. Additional details regarding product specifications, availability, and launch timing will be announced later this year.
Yukika Sato, Senior Manager at Nissan, expressed enthusiasm for the collaboration. "We are thrilled to welcome Fanatec on board and are excited to collaborate with them on this new, exciting, licensed category extension for Nissan," Sato said. "We have long-standing gaming partners that we support and an avid global fan base of keen sim racers, so we are sure this licensed product will be a welcome addition!"
Thi La, Chief Executive Officer of CORSAIR, highlighted the strategic fit of the partnership. "We are excited to partner with Nissan on officially licensed products," La stated. "Nissan has a passionate global fan base and a strong connection to driving enthusiasts, making this a natural fit for Fanatec and the sim racing community. This partnership further strengthens Fanatec’s position as a premium platform for authentic, performance-driven simulation hardware."
Partnership Details
| Aspect | Description |
|---|---|
| Partner | Nissan Motor Co., Ltd. |
| Product | Officially licensed sim racing steering wheels |
| Focus | Craftsmanship, ergonomic precision, visual authenticity |
| Announcement | Specifications and availability later this year |
Will this partnership lead to the development of other Nissan-licensed sim racing hardware beyond steering wheels?
How might this collaboration impact CORSAIR's revenue and market share in the sim racing sector?
Could this partnership pave the way for similar licensing deals with other major automotive brands?
























