Eveready Inaugurates India's Only Operating Alkaline Battery Facility in Jammu with ₹200 Crore Investment
Eveready Industries India Limited inaugurated India's only operating alkaline battery facility in Jammu with an investment of approximately ₹200 crore. The facility features 456 million annual installed capacity and 360 million peak production capacity, supporting 'Make in India' initiatives while generating over 500 employment opportunities. The plant includes sustainable features like 1 MW rooftop solar installation and zero-discharge operations, positioning Eveready to strengthen its market presence in the premium alkaline battery segment.

*this image is generated using AI for illustrative purposes only.
Eveready Industries India Limited, the country's leading battery brand with over 52% market share in the dry cell battery segment, has inaugurated India's only operating alkaline battery facility in Jammu. The state-of-the-art greenfield facility was unveiled by Hon'ble Lieutenant Governor Shri Manoj Sinha of the Union Territory of Jammu and Kashmir in the presence of Mr. Mohit Burman, Promoter and Non-Executive Director.
Major Investment and Production Capacity
The new manufacturing plant represents a significant milestone for India's battery manufacturing sector with substantial investment and production capabilities:
| Parameter: | Details |
|---|---|
| Total Investment: | Approximately ₹200 crore |
| Annual Installed Capacity: | 456 million alkaline batteries |
| Annual Peak Production Capacity: | Approximately 360 million alkaline batteries |
| Employment Generation: | Over 500 direct and indirect jobs at full scale |
| Location: | Samba, Jammu |
The facility marks a significant scale-up in the industry's production capabilities and will give an impetus to India's domestic manufacturing while catering to the country's growing demand for high-performance power solutions.
Strategic Benefits and Market Impact
The Jammu facility is strategically positioned to deliver multiple benefits for Eveready and the Indian battery market. The plant will help reduce India's import dependence, enhance supply chain resilience, and improve margin efficiencies. Additionally, the facility will enable Eveready to expand business through white labelling and serve both domestic and international markets, reinforcing the company's ambition to emerge as a global player in the alkaline battery segment.
With its alkaline portfolio steadily approaching 20% market share, the company aims to further strengthen its presence in the premium battery segment through continued innovation, expanded distribution, and localized manufacturing capabilities.
Leadership Statements
Hon'ble Lieutenant Governor Shri Manoj Sinha emphasized the facility's contribution to regional development, stating: "Today I inaugurated Eveready Industries India Limited's new industrial unit in Samba. With an investment of ₹200 Crore, this plant will create local jobs, boost ancillary units, generate opportunities for women, youth & make a significant contribution to economic growth of J&K."
Mr. Anirban Banerjee, CEO of Eveready Industries India Limited, highlighted the facility's significance: "The commissioning of India's only operating alkaline battery facility marks a significant milestone not just for Eveready, but for the country's evolving energy landscape. As consumer demand shifts towards high-performance, power intensive devices, the need for advanced battery technologies has never been greater."
Sustainability and Environmental Features
The facility demonstrates Eveready's commitment to environmental stewardship and sustainable manufacturing practices:
| Environmental Feature: | Specification |
|---|---|
| Rooftop Solar Installation: | 1 MW capacity |
| Annual Solar Generation: | Approximately 1.20 million units |
| Rainwater Harvesting System: | 275 KLD capacity |
| Operational Design: | Zero-discharge basis |
The unit is equipped with energy-efficient systems and follows responsible resource utilization practices, aligning with the highest standards of safety and environmental stewardship.
Company Profile and Market Position
Eveready Industries India Limited has a legacy of over 100 years and maintains its position as a household name in batteries and flashlights. The company operates six manufacturing facilities across India, located in Matia, Lucknow, Haridwar, Maddur, Kolkata, and now Jammu. These facilities are equipped with globally benchmarked technology platforms and follow best-in-class operating standards with focus on quality, environmental best practices, and rapid technology adoption.
The company has touched over 250 million households over decades, building deep-rooted consumer trust and category leadership. In 2023, Eveready embarked on a transformative journey with the unveiling of its new infinity logo and the tagline "Give Me Power, Give Me Red," alongside the launch of its Ultima Alkaline battery range designed for evolving consumer needs.
Historical Stock Returns for Eveready Industries
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.94% | +7.61% | +13.98% | -15.50% | -3.48% | +9.28% |
How will Eveready's entry into white labelling impact competition with existing battery manufacturers in India?
What specific international markets is Eveready targeting for alkaline battery exports from the Jammu facility?
Could this manufacturing success prompt other battery companies to establish similar facilities in Jammu & Kashmir?


































