Colgate-Palmolive (India) Limited has partnered with Kaun Banega Crorepati Season 18 to launch an oral health awareness campaign. The collaboration aims to promote nighttime brushing habits among Indian families.

The partnership leverages the show’s massive family appeal to turn everyday oral health awareness into actionable habits. The campaign launches on September 10, 2026, aligning with the start of the new season hosted by Amitabh Bachchan.

Campaign Mechanics

The core campaign thought, 'Sochna Padega', mirrors Colgate's mission to make Indian families rethink their oral hygiene routines. The company cites that 9 out of 10 Indians suffer from oral health issues. It states that a simple act of brushing at night can help reduce the risk of cavities by 50%.

Amitabh Bachchan will deliver 100 unique sign-offs through the season declaring the message: "Colgate aur KBC dwaara Daant hit mein jaari" (Issued in dental interest). These sign-offs are designed to deliver the message of nighttime brushing with the same gravity as the show's trivia.

Strategic Rationale

Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive (India) Limited, stated that Kaun Banega Crorepati has a unique ability to make knowledge feel personal. She noted that every season demonstrates how right choices can open up new possibilities for families.

"At Colgate, we believe health awareness requires that same level of conscious decision-making," Jain said. "By embedding our core message into the show's daily narrative, we are bringing oral health conversations into a culturally relevant environment and equipping families to make choices that positively impact their lives and smiles."

The integration aims to take the Oral Health Movement out of the bathroom and into the collective family consciousness. This ensures that moments of television knowledge translate into lifelong moments of action.

About Colgate-Palmolive (India)

Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company is committed to delivering sustainable, profitable growth for its shareholders while fostering an inclusive workplace. Its primary focus remains on science-led innovations in Oral Care and Personal Care in the Indian market.

Colgate-Palmolive (India) Limited announced the resignation of Mr. G. Ramprasad from the position of Internal Auditor. His tenure ends effective close of business on August 31, 2026.

The company disclosed the change under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Mr. Ramprasad tendered his resignation to explore opportunities outside the organization.

Resignation Details

Mr. Ramprasad served as the Internal Auditor until the specified cessation date. In his resignation letter addressed to the Board of Directors, he expressed gratitude for the support received from the Audit Committee and leadership team during his tenure.

The disclosure was signed by Jaikishan Shah, Company Secretary and Compliance Officer, on behalf of the company.