BRP Inc. (TSX: DOO) (NASDAQ: DOO) subsidiary Can-Am unveiled two new concept side-by-side vehicles (SSV) on August 18, 2026, signaling a strategic push to redefine off-road performance and design. The Defender Prerunner and Maverick R XRay are not intended for production but serve as design studies to engage the customer community and showcase the brand’s innovative capabilities.

Alongside the reveal, Can-Am announced a commitment to release major off-road product news every six months for the next four years. This cadence aims to support the company’s goal of becoming the number one brand in the off-road segment and the preferred original equipment manufacturer (OEM) for global dealers.

What the Numbers Show

The strategic focus is heavily weighted toward the off-road division, which operates under the Can-Am brand. BRP reported annual sales of CA$8.4 billion from over 110 countries as of January 31, 2026, with a workforce of close to 17,000 employees. The commitment to semi-annual product launches indicates a deliberate effort to accelerate product cycle velocity in the SSV category, where competition is intensifying.

Concept Vehicle Details

The two concept vehicles target distinct segments within the off-road community:

• Can-Am Defender Prerunner: Designed as a remote race support vehicle, this 6x6 configuration features aggressive 35-inch tires, a trophy-truck-inspired LinQ bed for storage, and premium Sparco seats. It draws inspiration from high-stakes races like King of the Hammers, focusing on utility and durability in demanding terrain.
• Can-Am Maverick R XRay: Inspired by Glamis riding culture, this vehicle features an industry-first exoskeleton structure with custom lighting integration. Built on the Maverick R platform with a 2-wheel drive configuration, it includes paddle tires for sand performance and programmable lighting patterns for aesthetic appeal.

Strategic Context

Sandy Scullion, President of Powersports at BRP, stated that the efforts are focused on delivering industry-leading products to partner dealers globally. Alain Massicotte, SSV Director of Design and Innovation at BRP, noted that the concepts aim to reimagine iconic nameplates both practically and aesthetically.

BRP cautioned that forward-looking statements regarding future product releases and market position involve risks and uncertainties, including global economic conditions. The company’s portfolio includes Ski-Doo, Sea-Doo, Rotax, and Quintrex brands, complementing its off-road operations.

Sea-Doo, an iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO), has announced a one-year partnership with Senna Brand to launch the RXP-X Senna 350, a limited-edition personal watercraft honoring the legacy of three-time Formula 1 world champion Ayrton Senna. The collaboration marks a strategic entry into high-end lifestyle collaborations for the powersports manufacturer, leveraging the global recognition of the Senna name to enhance brand equity in the premium segment.

The partnership results in a strictly capped production run of 1,991 units available worldwide, a figure chosen to commemorate the year of Senna’s third world title. Pre-orders for the exclusive craft are now open. This limited availability underscores the product’s positioning as a collector’s item rather than a mass-market volume driver, aligning with the brand’s strategy to offer high-margin, low-volume prestige products.

Product Specifications and Performance

The RXP-X Senna 350 serves as the flagship model for this collaboration, built on Sea-Doo’s top-of-the-line RXP-X platform. The unit debuts Sea-Doo’s all-new Rotax 1630 ACE engine, described as the company’s most powerful personal watercraft engine from the factory.

James Heintz, Director of Global Product Strategy at Sea-Doo & Vehicle Connectivity at BRP, stated that the RXP-X platform was selected for its performance, which blends with Senna’s champion legacy. He noted that the partnership elevates the standard of the RXP-X, describing the watercraft as a tribute to courage and instinct.

Design and Branding Elements

The watercraft features exclusive Ayrton Senna-inspired branding designed to mirror his original racing helmet through a highly exclusive coloration process. Key design elements include:

• Integrated Signature & Championships: Laser-integrated signature alongside recognition of three world championship victories.
• Inspirational Quotes: Inscriptions of "Seek your truth" and "Born to win" around the unit.
• Numbered Tribute Plate: A plate bearing the number 1991, paying homage to Senna’s final World Championship.
• Accessories: A coordinating passenger seat and a custom Senna-branded protective cover.

Bruno Senna, nephew of Ayrton Senna and Ambassador of Senna Brand, emphasized that the partnership translates Ayrton’s values into relevant experiences. He highlighted that Sea-Doo combined performance with passion to inspire a new generation on the water.

Corporate Context

BRP Inc., headquartered in Quebec, Canada, reported annual sales of CA$8.4 billion from over 110 countries as of January 31, 2026. The company employs close to 17,000 people and operates a portfolio including Ski-Doo, Lynx, Sea-Doo, Can-Am, Quintrex, and Rotax.

Senna Brand, founded in 1990, spans more than 60 partners with a direct presence in over 70 countries. Brand royalties from such collaborations help fund Instituto Ayrton Senna, supporting public education in Brazil for over 30 years.