Bright outdoor media Limited has released a business update under Regulation 30 of SEBI regulations, marking a significant milestone as the company commemorates three years since its initial public offering.

IPO Anniversary Milestone

The company celebrated three years since its IPO bidding dates of March 14-17, 2023, describing this period as a defining milestone in Bright Outdoor's journey. What began as a new chapter with investor confidence has evolved into what the company characterizes as a powerful story of scale, innovation, and leadership in Digital LED Outdoor Media.

Business Expansion and Portfolio Growth

Over the three-year period since the IPO, the company has achieved notable expansion across multiple dimensions:

The company has strengthened its portfolio while expanding its footprint in the digital outdoor advertising space. This growth represents a significant transformation from its IPO launch to its current market position.

Leadership Message

Dr. Yogesh Lakhani, Chairman & Managing Director, expressed appreciation for the stakeholders who supported the company's journey. He extended gratitude to investors, partners, clients, and the entire Bright team for their role in the company's growth over the past three years.

The leadership emphasized optimism about future prospects, with Dr. Lakhani noting that "the road ahead is even brighter" for the company's continued development in the outdoor media sector.

Regulatory Compliance

The business update was filed pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure was signed by Managing Director Yogesh Jiwanlal Lakhani and submitted to the BSE SME Platform, where the company trades under code 543831.

Bright Outdoor Media Limited has strengthened its premium media portfolio through a strategic partnership for developing a new high-visibility hoarding site at Naigaon, Maharashtra. The project, awarded under a tender from Western Railway, represents the company's collaborative growth strategy in expanding outdoor advertising assets across key infrastructure corridors.

Strategic Location and Infrastructure Details

The new advertising structure will be developed on vacant land located at the South-West of Naigaon Road Over Bridge (ROB), offering exceptional exposure to high-density commuter and vehicular traffic. The site features optimal positioning for capturing traffic flow to and from Vasai, Virar, and Nala Sopara during both morning and evening peak hours.

Engineering and Safety Standards

The hoarding structure will be designed and installed in compliance with stringent engineering and safety standards. The development ensures adherence to structural stability requirements, wind-load resistance specifications, and operational safety norms in line with applicable regulatory and industry guidelines.

Market Positioning and Growth Strategy

This initiative marks a significant milestone in Bright Outdoor Media's collaborative growth approach through partnerships with established industry players. The strategic alliance combines operational expertise, local market insights, and infrastructure capabilities to deliver comprehensive outdoor advertising solutions. The company has been working extensively with Indian Railways across Mumbai, successfully executing multiple outdoor media advertising tenders.

Naigaon's Emerging Infrastructure Landscape

Naigaon is transforming into one of the Mumbai Metropolitan Region's emerging residential and transit-driven growth corridors. The region is experiencing accelerated urbanization driven by several key factors:

• Ongoing rail connectivity enhancements under Western Railway
• Increasing residential developments
• Road network upgrades
• Improved last-mile connectivity
• Rising commuter density

The strategic location near the Naigaon ROB positions this hoarding at the center of an infrastructure-led expansion zone, ensuring sustained visibility as the locality gains commercial and residential momentum.

Management Commentary

Dr. Yogesh Lakhani, Chairman & Managing Director of Bright Outdoor Media Limited, commented on the development: "This strategic partnership reflects Bright Outdoor Media's vision of collaborative growth and expanding premium outdoor media assets across key infrastructure hubs. The Naigaon site is a strong addition to our portfolio, reinforcing our commitment to delivering high-impact and future-ready advertising solutions for brands."

With this addition, Bright Outdoor Media continues enhancing its premium footprint across emerging transit corridors, further consolidating its leadership position in the rapidly evolving out-of-home advertising landscape.