Bright Outdoor Media has received a substantial acquisition disclosure from Aegis Investment Fund PCC under Regulation 29 of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011. The disclosure reveals a reduction in the fund's shareholding through open market transactions.

Transaction Details

Aegis Investment Fund PCC sold 31,000 equity shares of Bright Outdoor Media Limited on January 30, 2026, through open market transactions. The sale represents 0.14% of the company's total share capital and voting rights.

Shareholding Pattern Changes

The transaction resulted in a decrease in Aegis Investment Fund PCC's stake in the outdoor advertising company. The fund's holding position before and after the transaction shows a marginal reduction in its ownership percentage.

Regulatory Compliance

The disclosure confirms that Aegis Investment Fund PCC does not belong to the promoter or promoter group of Bright Outdoor Media Limited. The fund maintains its position as a significant non-promoter shareholder following the transaction.

Bright Outdoor Media Limited's shares are listed on BSE Limited, where the open market transaction was executed. The company's total voting capital remained unchanged at the time of the transaction, with the sale representing an internal transfer of existing shares in the secondary market.

Investment Fund Position

Despite the reduction, Aegis Investment Fund PCC continues to hold a substantial stake of 7.90% in Bright Outdoor Media Limited. The fund's remaining holding of 1,723,250 shares maintains its status as a significant investor in the outdoor advertising sector company.

Bright Outdoor Media Limited has announced its strategic expansion into curated events and experiential marketing, marking a significant evolution from India's first listed outdoor media company to a comprehensive integrated media powerhouse. This expansion builds upon the company's existing 360-degree media advertising solutions across multiple channels.

Strategic Expansion Into Events Business

The company's entry into curated events represents a natural extension of its established strengths in media, branding, and large-scale execution capabilities. This strategic move aligns with Bright's previously announced rollout of 360-degree media advertising solutions, which encompass outdoor advertising, television, print, radio, digital, cinema, public relations, and activations.

Four Landmark Events Executed in 2025

Bright Outdoor Media successfully conceptualized, executed, and marketed four high-impact, sector-focused events during 2025, each designed to bring together industry leaders and communities under brand-led platforms.

Event Details and Strategic Focus

The Gujarati Entertainment & Gujarati-Marwari Excellence Awards 2025 celebrated cultural excellence and business leadership, honoring achievers across entertainment, entrepreneurship, and industry sectors. This event demonstrated the company's understanding of community-centric engagement and regional influence.

The Bright Education Visionaries Awards 2025 focused on India's education sector, recognizing institutions, educators, and leaders shaping future generations. This platform showcased Bright's ability to curate intellectual platforms combining credibility, visibility, and institutional participation.

The Bright Real Estate Awards 2025 targeted one of India's largest advertising categories, creating a premium networking and recognition platform for industry stakeholders while integrating media reach with high-value engagement opportunities.

The Bright Entertainment Awards 2025 served as a signature property celebrating excellence across film, music, OTT, and digital entertainment, strengthening the company's association with the entertainment ecosystem.

Management Commentary on Strategic Direction

Dr. Yogesh Lakhani, Chairman & Managing Director, emphasized that the expansion into curated events represents a natural extension of the company's 360-degree media philosophy. He noted that the company has built strong capabilities across outdoor advertising, digital outdoor, cinema, public relations, and brand activation, with curated platforms allowing integration of these strengths to create meaningful brand engagement and scalable properties delivering long-term value.

Mukesh Sharma, CEO, highlighted the scalability and sustainability aspects of curated events, noting they enable the company to build repeatable, asset-light formats expandable across cities and sectors. When integrated with digital and outdoor ecosystems, these platforms enhance brand impact while ensuring efficient resource utilization and long-term commercial viability.

Future Pipeline and Growth Plans

The company has outlined plans for an expanded lineup of curated properties in 2026, including large-scale musical nights, curated concerts, and sector-specific events across business, culture, and lifestyle segments. These initiatives are expected to strengthen the company's integrated offerings while creating sustained, multi-format engagement opportunities for brands.

Established Event Partnership Portfolio

Beyond its proprietary events, Bright Outdoor Media continues serving as media and promotion partner for prominent national and international events. The company's partnership portfolio includes:

• ET Global Business Summit
• Global Youth Festival 2025
• Messi India Tour
• Enrique Iglesias – Heartbeat Nights
• Lollapalooza India
• NDTV World Summit
• IIFA Awards
• Filmfare Awards
• Diljit Dosanjh – Dil-Luminati India Tour

Company Background

Established in 1980, Bright Outdoor Media Limited operates as India's first listed outdoor media company. The company maintains a comprehensive portfolio including premium outdoor advertising assets, digital LED displays, cinema and transit advertising, public relations solutions, and curated event experiences, positioning itself as an integrated marketing solutions provider.