Bridgeline Digital has secured a new B2B distributor customer for its HawkSearch product discovery platform, highlighting growing demand for AI-driven commerce solutions. A U.S.-based plumbing and heating distributor selected the technology to support a full eCommerce redesign on its Unilog platform. This win represents the first customer secured through Bridgeline's partnership with Impaqx, signaling early traction for its partner-led strategy.

The distributor manages a complex catalog of over one million SKUs across multiple product verticals. It selected HawkSearch to establish a scalable foundation for search, merchandising, and product discovery. The opportunity progressed from initial engagement to a signed agreement in 32 days, reflecting strong demand for AI-powered tools in complex B2B environments.

HawkSearch provides specific capabilities designed for B2B commerce needs. The platform includes entitlements-based search for customer-specific pricing and Unit of Measure intelligence for complex attributes. It also features AI-powered recommendations for cross-selling and upselling, image and visual search capabilities, and advanced merchandising tools to optimize results across categories.

Strategic Partnership Impact

This agreement validates the effectiveness of Bridgeline's collaboration with Impaqx. Ari Kahn, President and CEO of Bridgeline Digital, stated that B2B distributors are rapidly adopting AI-powered product discovery as they modernize platforms. He emphasized that the win demonstrates HawkSearch's ability to handle large, complex catalogs and personalized buying experiences at scale.

Key Platform Features

Bridgeline Digital, Inc. has launched the first two of five contracted HawkSearch deployments for a leading home and garden supplier across its portfolio of B2B and direct-to-consumer eCommerce sites. This initial go-live represents a multi-site enterprise win, with two sites now live and three additional deployments scheduled. The phased rollout underscores growing enterprise demand for HawkSearch as companies standardize AI-driven product discovery across channels.

The customer maintains one of the largest assortments of products in the home and garden category, with approximately 80,000 SKUs spanning both wholesale and consumer markets. This scale makes advanced search, merchandising, and personalization critical to revenue growth. The deployment leverages HawkSearch's full suite of AI capabilities to increase conversion rates, average order value, and customer engagement.

AI-Driven Commerce Capabilities

The implementation utilizes several key features designed to enhance the shopping experience:

These tools are essential for managing high-SKU commerce environments effectively. The expansion reflects strong market momentum in B2B eCommerce and AI-powered shopping experiences, where organizations are investing heavily in intelligent product discovery platforms and commerce search standardization.

Strategic Growth and Market Trends

Bridgeline continues to see increased sales velocity in multi-site and expansion-oriented deals, particularly among companies managing large catalogs and complex buyer journeys. The structured rollout underscores HawkSearch's ability to land and expand within enterprise accounts, increasing total contract value over time.

"This is more than a single deployment, it's a platform standardization win across five sites," said Ari Kahn, President and CEO of Bridgeline Digital. "We are seeing growing demand from B2B and hybrid commerce organizations adopting HawkSearch to power AI-driven shopping experiences at scale, and this engagement reflects that accelerating trend."

Multi-site customers represent a key growth driver for Bridgeline, enabling deeper platform adoption and long-term revenue expansion.