Bridgeline launches two of five HawkSearch deployments
Bridgeline Digital announced the launch of the first two of five HawkSearch deployments for a major home and garden supplier. The project covers 80,000 SKUs across B2B and direct-to-consumer platforms, utilizing AI-powered search and personalization. Three additional sites are scheduled for deployment as part of the enterprise standardization agreement.

*this image is generated using AI for illustrative purposes only.
Bridgeline Digital, Inc. has launched the first two of five contracted HawkSearch deployments for a leading home and garden supplier across its portfolio of B2B and direct-to-consumer eCommerce sites. This initial go-live represents a multi-site enterprise win, with two sites now live and three additional deployments scheduled. The phased rollout underscores growing enterprise demand for HawkSearch as companies standardize AI-driven product discovery across channels.
The customer maintains one of the largest assortments of products in the home and garden category, with approximately 80,000 SKUs spanning both wholesale and consumer markets. This scale makes advanced search, merchandising, and personalization critical to revenue growth. The deployment leverages HawkSearch's full suite of AI capabilities to increase conversion rates, average order value, and customer engagement.
AI-Driven Commerce Capabilities
The implementation utilizes several key features designed to enhance the shopping experience:
| Capability | Function |
|---|---|
| AI-powered autocomplete | Intent-based search functionality |
| Personalized recommendations | Behavioral targeting for users |
| Concept-based search | Advanced relevancy tuning |
| Merchandising controls | Boost/bury, promotions, and campaigns |
| Unified search | Integration across content and products |
These tools are essential for managing high-SKU commerce environments effectively. The expansion reflects strong market momentum in B2B eCommerce and AI-powered shopping experiences, where organizations are investing heavily in intelligent product discovery platforms and commerce search standardization.
Strategic Growth and Market Trends
Bridgeline continues to see increased sales velocity in multi-site and expansion-oriented deals, particularly among companies managing large catalogs and complex buyer journeys. The structured rollout underscores HawkSearch's ability to land and expand within enterprise accounts, increasing total contract value over time.
"This is more than a single deployment, it's a platform standardization win across five sites," said Ari Kahn, President and CEO of Bridgeline Digital. "We are seeing growing demand from B2B and hybrid commerce organizations adopting HawkSearch to power AI-driven shopping experiences at scale, and this engagement reflects that accelerating trend."
Multi-site customers represent a key growth driver for Bridgeline, enabling deeper platform adoption and long-term revenue expansion.
What specific KPIs will be tracked during the phased rollout to measure the impact on conversion rates and average order value?
How might the success of these initial deployments influence the timeline for the remaining three sites?
Could this multi-site standardization deal serve as a blueprint for future enterprise contracts in other high-SKU industries?

























