Brandbucket Media receives DGGI notice for ₹49.32 crore penalty
Brandbucket Media & Technology Ltd received a show cause notice from DGGI Bangalore proposing penalties totaling ₹49.32 crore under the Central Goods and Services Tax Act, 2017. The company disputes the claim and plans to challenge it before adjudicating authorities. The board also appointed an additional director and postponed financial result approvals to July 13, 2026.

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Brandbucket Media & Technology Ltd has received a show cause notice from the Directorate General of GST Intelligence (DGGI) Bangalore proposing a total penalty of ₹49,32,51,824 under the Central Goods and Services Tax Act, 2017. The company stated it believes the notice is incorrect and intends to challenge the findings before the adjudicating authorities.
The notice, referenced as DGGI/INT/INTL/1506/2024-Gr C-01-O/o Pr ADGDGGI-ZU-BENGALURU, proposes a penalty of ₹20,45,65,858 under section 122(1)(ii) and ₹28,85,85,966 under section 122(1)(vii) of the Act. The board of directors reviewed the communication during its meeting held on July 8, 2026.
Board Approvals and Appointments
During the meeting, the board approved the appointment of Mr. Ajay Das (DIN 11812819) as an Additional Director of the company effective July 8, 2026. The appointment is subject to regularization in the upcoming Annual General Meeting or Extraordinary General Meeting.
Financial Results Postponed
The board also announced the postponement of the approval for the audited and unaudited standalone and consolidated financial results. This delay affects the half-year and full-year ended March 31, 2025, the half-year ended September 30, 2025, and the half and full-year ended March 31, 2026. The company cited the preoccupation of the auditor as the reason for the delay. The next board meeting is scheduled for July 13, 2026, to approve these results.
| Penalty Component | Section | Amount (₹) |
|---|---|---|
| Penalty | 122(1)(ii) | 20,45,65,858 |
| Penalty | 122(1)(vii) | 28,85,85,966 |
| Total | 49,32,51,824 |
How will the company fund the potential penalty if the adjudicating authority upholds the DGGI's demand?
What impact will the prolonged delay in financial results have on investor confidence and stock liquidity?
Does the appointment of a new director signal a strategic shift in management to navigate these regulatory challenges?




























