Brand Concepts Limited has submitted a formal disclosure to the stock exchanges dated 04 May 2026, under Regulation 10(5) of the Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers) Regulations, 2011 ("SEBI SAST Regulations"), announcing a proposed off-market inter-se transfer of equity shares within its promoter group. The transaction involves the transfer of 1,624,220 equity shares, constituting 13.01% of the company's total share capital, from Mr. Pradeep Maheshwari (Promoter) to Mr. Prateek Maheshwari (Member of Promoter Group), scheduled to be completed on or before 08 May 2026.

Transaction Overview

The proposed transfer is structured as a gift, with no monetary consideration involved. As an inter-se transfer between members of the promoter and promoter group, the transaction falls under the exemption provided by Regulation 10(1)(a)(i) of the SEBI SAST Regulations, thereby exempting the acquirer from the obligation to make an open offer. The key details of the proposed transaction are summarised below:

Impact on Shareholding Structure

The proposed transfer will result in a significant change in the individual shareholdings of the transferor and transferee within the promoter group, while the aggregate promoter and promoter group holding in Brand Concepts Limited remains within the same group. The table below details the shareholding positions before and after the proposed transaction:

Following the transfer, Mr. Prateek Maheshwari's individual shareholding will increase from 11.03% to 24.04%, while Mr. Pradeep Maheshwari's holding will decrease from 19.78% to 6.77%.

Regulatory Compliance and Declarations

Mr. Prateek Maheshwari, in his capacity as Managing Director and Member of the Promoter Group (DIN: 00039340), has signed the disclosure and accompanying declarations. The acquirer has declared that both the transferor and transferee have complied with the applicable disclosure requirements under Chapter V of the SEBI SAST Regulations during the three years prior to the date of the proposed acquisition. Additionally, the acquirer has confirmed that all conditions specified under Regulation 10(1)(a) of the SEBI SAST Regulations with respect to the applicable exemptions have been duly complied with, as detailed in Annexure B filed with the stock exchanges.

Filing and Documentation

The disclosure was filed with both the National Stock Exchange of India Limited and BSE Limited on 04 May 2026. Supporting documentation, including copies of disclosures made by the transferor and transferee during the previous three years in accordance with Chapter V of the SEBI SAST Regulations, has been enclosed as Annexure A. The filing has been digitally signed by Mr. Prateek Maheshwari and submitted to the exchanges for record and dissemination to all concerned parties.

Brand concepts Limited has announced the opening of a new Juicy Couture store in Hyderabad, marking another milestone in the company's retail expansion strategy. The announcement was made on April 14, 2026, in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Store Location and Details

The new Juicy Couture store has been established at a prime location in Hyderabad's retail landscape. The store details are as follows:

Strategic Growth Initiative

According to the company's official communication to the stock exchanges, this new store opening is part of Brand Concepts Limited's broader growth strategy. The company emphasized that the new location will bring greater convenience and improved services to customers in the Hyderabad region.

Regulatory Compliance

The announcement was made pursuant to Regulation 30 of the SEBI regulations, demonstrating the company's commitment to maintaining transparency with investors and stakeholders. The communication was addressed to both major Indian stock exchanges:

• National Stock Exchange of India Limited (NSE)
• BSE Limited

Store Features

The new Juicy Couture store showcases the brand's signature pink aesthetic and modern retail design. The store features multiple product categories including clothing, handbags, and luggage accessories. The retail space is designed with bright, modern lighting and marble-patterned display shelves to enhance the shopping experience.

Company Leadership

The official announcement was signed by Swati Gupta, Company Secretary & Compliance Officer of Brand Concepts Limited, who holds membership number A33016. The communication reflects the company's systematic approach to regulatory compliance and stakeholder communication.