BNP Paribas keeps Outperform on Alphabet, sets $420 target
BNP Paribas maintains an Outperform rating on Alphabet Inc. with a $420 price target, citing strong AI-driven growth in advertising and cloud segments. Analyst Nick Jones notes that while rising depreciation from new data-center capacity may pressure near-term margins, the company's current valuation undervalues its long-term AI infrastructure advantages. Other firms like JPMorgan and TD Cowen also hold bullish ratings.

*this image is generated using AI for illustrative purposes only.
Alphabet Inc. (NASDAQ: GOOG, GOOGL) shares declined nearly 2% on Tuesday as mega-cap technology stocks weakened, with the Nasdaq falling 0.13% and the S&P 500 slipping 0.08%. Despite the broader market dip, BNP Paribas analyst Nick Jones maintained an Outperform rating on the stock, setting a $420 price forecast. The analyst argued that Alphabet is well-positioned to benefit from artificial intelligence demand, supported by healthy advertising trends and rising cloud adoption.
Jones based the $420 target on a 30-times 2027 estimated price-to-earnings multiple, suggesting that the current 2027 estimated P/E of about 23 times underestimates the company's strengths across infrastructure, models, distribution, consumer adoption, enterprise use, and digital advertising. "We continue to view Alphabet as well positioned to be an AI winner," Jones said.
AI And Cloud Demand Support Investment
The analyst noted that Alphabet's AI and cloud demand continues to support elevated investment levels. Alphabet has reiterated plans for a significant increase in fiscal 2027 capital spending. Jones highlighted that depreciation may become uneven as new data-center capacity comes online, potentially impacting near-term margins. Additionally, the company expects some Tensor Processing Unit (TPU) sales this year, with most sales anticipated in 2027. These TPUs are viewed as a mechanism to open new markets and expand Alphabet's total addressable market.
Advertising Trends Remain Healthy
Underlying advertising trends remain strong, benefiting from AI integration. Alphabet stated that AI is improving targeting, relevance, and measurement while helping small and medium-sized businesses optimize creative content. In Search, AI allows users to ask more complex questions, providing ad systems with more opportunities to understand intent and tailor ads over time.
Margins Face Depreciation Pressure
Several one-time items affected second-quarter margins, including a $1.5 billion legal fine recorded in Google Services general and administrative expenses and a digital-services tax reversal benefit. Jones warned that rising depreciation from new capacity coming online will pressure margins, even as cloud backlog, enterprise AI adoption, and advertising demand strengthen the longer-term outlook.
Analyst Ratings Summary
Other Wall Street firms have also adjusted their views on Alphabet recently:
| Analyst Firm | Rating | Price Forecast |
|---|---|---|
| BNP Paribas | Outperform | $420 |
| JPMorgan | Overweight | $420 |
| TD Cowen | Buy | $475 |
| Oppenheimer | Outperform | $400 |
The stock carries a consensus Buy rating with an average price forecast of $418.60. At the time of publication, GOOG shares were trading at $349.82, down 1.69% for the day.
Top ETF Exposure
Alphabet holds significant weight in several major ETFs, meaning inflows or outflows from these funds could drive automatic buying or selling:
- Principal Focused Blue Chip ETF (NASDAQ: BCHP): 9.35% Weight
- State Street Communication Services Select Sector SPDR ETF (NYSE: XLC): 8.89% Weight
- Motley Fool 100 Index ETF (BATS: TMFC): 8.64% Weight
How might the anticipated uneven depreciation from new data-center capacity impact Alphabet's near-term profit margins relative to its AI-driven revenue growth?
To what extent could the projected 2027 TPU sales diversify Alphabet's revenue streams and reduce reliance on traditional advertising and cloud services?
Will the integration of AI in Search significantly alter ad pricing dynamics or click-through rates for small and medium-sized businesses in the coming quarters?

































