Block today announced an expansion of its commerce payment products, Afterpay and Cash App Pay, as new retailers integrate these options into their checkout platforms. This move provides customers with additional locations to shop and pay using flexible methods this summer. The integration includes major brands such as Instacart, Fubo, Lime, and Sweetgreen for Cash App Pay, while Afterpay welcomes Dog Friendly Co, GlassesUSA, Herff Jones, and Jaxxon among others.

New Retailer Partnerships

The addition of these merchants broadens the reach of Block's commerce suite. Several retailers, including Made-it Pro, Shoe Carnival, Shoe Station, and Squire, have adopted both Afterpay and Cash App Pay. This dual adoption allows merchants to cater to diverse customer preferences during the purchase journey.

Merchant and Executive Perspectives

Shannon Owens, Head of Marketing at Monday Swimwear, highlighted the benefits of the integration for customers. "Adding Afterpay to our checkout gives our community the flexibility to invest in quality swimwear pieces and pay over time in installments," Owens said. She emphasized that the option empowers customers to manage payments on their own terms.

Tanuj Parikh, Head of Revenue for Afterpay and Cash App at Block, underscored the strategic value of the expansion. "More brands, more flexibility, more ways for customers to pay how they want — that's what this is about," Parikh stated. He noted that Afterpay and Cash App Pay serve distinct customer needs, providing merchant partners with tools to engage shoppers at various stages.

Product Features

Afterpay and Cash App Pay are components of Cash App's commerce suite. Afterpay allows shoppers to split purchases into four interest-free or monthly installments. Cash App Pay enables customers to pay directly from their Cash App balance or a linked account. Together, these products reflect Block's commitment to simplifying the checkout process across popular brands.