Bharti Airtel adds Apple iCloud+, TV, Arcade to postpaid plans
- Bharti Airtel bundles Apple iCloud+, Apple TV, and Apple Arcade with family postpaid plans
- New offering available on plans starting at ₹999 and above
- ₹999 plan includes unlimited data, Fastlane technology, and spam protection for a family of three

*this image is generated using AI for illustrative purposes only.
Bharti Airtel has enhanced its family postpaid plans by bundling Apple’s iCloud+, Apple TV, and Apple Arcade. The new offering is available on plans priced at ₹999 and above, aiming to provide greater value and encourage customer upgrades.
The integration combines secure cloud storage with premium entertainment and gaming. Subscribers gain access to iCloud+ for syncing photos, files, and passwords across devices, alongside ad-free original content on Apple TV and a catalogue of games on Apple Arcade.
Plan details
The ₹999 family postpaid plan supports a family of three with unlimited data featuring Fastlane technology and spam protection. With the addition of the Apple services bundle, the plan now aggregates connectivity, cloud storage, gaming, and video streaming into a single subscription.
Customers can upgrade to these enhanced plans via the Airtel App or by visiting Airtel retail stores. The company stated that this move aligns with its strategy to simplify customer lives through differentiated digital propositions.
Historical Stock Returns for Bharti Airtel
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.22% | -0.27% | -6.16% | -1.08% | -6.95% | +156.02% |
How will competitors like Reliance Jio respond to this bundled offering?
What impact will this strategy have on Airtel's average revenue per user (ARPU)?
Could this partnership lead to exclusive content deals between Airtel and Apple in the future?


































