Banzai International, Inc. (NASDAQ: BNZI) announced that its Board of Directors has approved a proposal to change the company’s legal name to Parabolic Technologies, Inc. This strategic rebranding signals a shift in focus toward building, acquiring, and investing in agentic applications that serve as net-beneficiaries of artificial intelligence transformation. The move aims to align the company’s identity with its future enterprise software strategy while maintaining operations of existing business units.

The name change requires shareholder approval, which the company plans to seek at a future shareholders’ meeting. Until then, Banzai will continue trading on the Nasdaq Capital Market under its current ticker symbol BNZI. If approved, the company will operate as "Parabolic" and transition to the new ticker symbol PARA.

Strategic Focus and Operations

The rebranding reflects management’s view that the future of enterprise software lies in agentic applications. While pivoting toward this new strategic direction, the company intends to continue operating its current business units. It also plans to invest in developing AI features within these existing divisions.

Implementation Details

The company has launched its new website at www.parabolic.io to support the rebranding effort. The Board of Directors will submit the name change proposal for shareholder approval in due course. No specific date for the shareholders’ meeting was disclosed in the announcement.

What the Numbers Show

The rebranding represents a structural shift rather than a financial transaction. By retaining its existing business units while targeting agentic AI investments, Banzai seeks to leverage its current operational base to fund or support future growth in high-margin software segments. The absence of immediate financial metrics suggests the primary value driver is strategic positioning rather than short-term earnings impact.

Banzai International, Inc. has appointed Demio co-founders David Abrams and Wyatt Jozwowski to lead its CreateStudio business unit, effective immediately. The strategic move aims to leverage the duo's proven leadership and deep domain expertise to navigate the evolving AI video landscape. Both executives bring prior experience with Banzai, having served at the company following its acquisition of Demio.

Mr. Abrams joins as General Manager of the CreateStudio business, bringing market vision and go-to-market execution skills. Mr. Jozwowski assumes the role of Vice President of Product for CreateStudio, focusing on product and design excellence. Their combined leadership is expected to drive innovation and growth within the business unit.

"David and Wyatt bring complementary strengths," said Joe Davy, Founder and CEO of Banzai. "David's market vision and go-to-market execution, paired with Wyatt's focus on product and design excellence. Their success at Demio speaks for itself, and we’re thrilled to be working with them again. Together they give CreateStudio the complete leadership team it needs as it navigates the future of AI video."

Leadership Profiles

Strategic Focus on AI Video

The appointments come at a time when AI video editing is rapidly evolving, presenting new opportunities to compete with legacy editors. Mr. Abrams highlighted the potential for CreateStudio to lead in this space, citing the fast-paced changes in the industry. Mr. Jozwowski emphasized the transformative impact of AI on video technology and the team's readiness to capitalize on these advancements.

Banzai is a marketing technology company providing AI-enabled marketing and sales solutions for businesses of all sizes. The company serves over 150,000 customers, including Amazon, Dell, and Salesforce.