Banglalink, a digital operator in Bangladesh and a subsidiary of VEON Ltd., has secured the streaming rights for the World Cup 2026. Fans across Bangladesh will be able to watch all 104 matches live on Toffee, Banglalink's digital entertainment platform, on their phones, laptops, and televisions. This move aims to bring the world's biggest football tournament to millions of fans in the country.

Toffee, which is the country's leading home for live sport, previously saw over 15 million viewers in Bangladesh watch the 2022 final between Argentina and France. The platform will now carry every match of the 2026 tournament, reinforcing its position as a scaled digital destination for entertainment in Bangladesh.

"Few things bring a country together like football, and we are proud that this summer every match of the World Cup will reach fans across Bangladesh on Toffee. Bringing the world's most loved tournament to our customers is what being a digital operator is all about, using technology to deliver the things that matter most to the people we serve," said Kaan Terzioğlu, VEON Group CEO.

Fans in Bangladesh can access the tournament through subscription packages available on Banglalink's Toffee app, MyBL Super App, and RYZE, an AI-driven lifestyle brand for youth. Other Banglalink customers can enjoy the tournament through eligible 30-day internet packs, while soccer fans using other mobile operators can subscribe directly through Toffee. Subscription packages will also be available through Banglalink's nationwide retail and recharge network.

"This is a major moment for football fans in Bangladesh. By securing the OTT streaming rights for the World Cup 2026 and delivering every match through Toffee, we are building on our proven ability to bring audiences together around premium live events. Just as importantly, we are strengthening Toffee's role as a scaled digital destination for entertainment in Bangladesh and advancing Banglalink's ambition to deliver more value to customers through relevant digital experiences," said Johan Buse, CEO of Banglalink.

Access and Availability

VEON is a digital operator providing connectivity and digital services to over 150 million connectivity users and more than 228 million digital users across five countries. Banglalink is one of the leading digital communications service providers in Bangladesh, driven by the vision of transforming lives through technology. Toffee, launched by Banglalink in 2019, is an operator-agnostic digital streaming platform available for Android smartphones, Android TVs, and iOS devices.

VEON Ltd. has appointed Serkan Ozturk as Chief of Staff & Strategy Officer, effective June 9, 2026. Ozturk will join the VEON Leadership Team and report directly to the Group Chief Executive Officer, focusing on translating strategic ambitions into disciplined execution and ensuring alignment across functions.

Ozturk joined VEON in November 2025 as Group Director, Mergers & Acquisitions, where he supported the Group's strategic and investment agenda. Prior to this, he served as Group CIO at Dias Teknoloji and spent 24 years at Turkcell, including eight years as Group CIO, leading large-scale technology transformation programs.

Leadership Perspective

Kaan Terzioglu, Chief Executive Officer of VEON Group, stated that strengthening the leadership team reflects the company's continued focus on execution and delivery against strategic priorities. He highlighted Ozturk's deep experience in strategy, transformation, and operational execution.

Company Profile

VEON is a digital operator providing connectivity and digital services to over 150 million connectivity customers and more than 228 million digital users. The company operates across five countries, home to more than 6% of the world's population, and is listed on NASDAQ.