AVAX Apparels and Ornaments Limited has announced significant changes to its digital commerce strategy, launching a new e-commerce platform while discontinuing an existing application. The company made these disclosures under Regulation 30 of SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.

New Digital Platform Launch

The company launched a new mobile application and online platform at avaxapparels.shop on April 01, 2026. This platform focuses on the sale of apparels, jewellery and other accessories, targeting the domestic market.

The initiative aligns with the company's strategy to expand its digital commerce presence and diversify its product offerings across multiple categories.

Discontinuation of Existing Platform

Simultaneously, AVAX Apparels discontinued its existing mobile application and online platform at blushines.com on March 31, 2026. This platform was previously engaged in the sale of silver ornaments.

Strategic Rationale

The company stated that the decision to discontinue the existing application was made to optimize resources and reduce costs by consolidating platforms. This approach suggests a focus on streamlining operations while expanding product categories under a unified digital presence.

Regulatory Compliance

Both initiatives were disclosed in compliance with SEBI Circular No. SEBI/HO/CFD/CFD-PoD-1/P/CIR/2023/123 dated July 13, 2023, regarding launch of new digital platforms and discontinuation of existing segments. The disclosures were signed by Company Secretary Shruti Jain and Joint Managing Director Harinderpal Singh Sodhi.

AVAX Apparels and Ornaments Limited has announced the record date for its upcoming bonus issue, setting April 7, 2026 as the cut-off date for shareholder eligibility. The company communicated this decision to BSE Limited on March 28, 2026, in compliance with regulatory requirements.

Bonus Issue Details

The bonus issue will be implemented in a 3:1 ratio, providing significant value to existing shareholders. Under this arrangement, eligible shareholders will receive three bonus equity shares for every one fully paid-up equity share they hold.

Regulatory Compliance

The announcement was made pursuant to Regulation 42 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has also aligned with SEBI circular no. CIR/CFD/PoD/2024/122 dated September 16, 2024, which mandates the deemed date of allotment to be April 8, 2026.

Share Structure Impact

The bonus shares will carry a face value of ₹5/- each and will rank pari-passu in all respects with the existing equity shares. This means the new shares will have equal rights and privileges as the current shares, including voting rights and dividend entitlements.

Key Dates for Shareholders

Shareholders must ensure their holdings are recorded in the company's books by the record date to be eligible for the bonus issue. The company's equity shares are currently traded on BSE under the scrip code 544337 and symbol AVAX.