Aurora Mobile Limited has entered into a partnership with Pobo Financial Information Co., Ltd. to deploy JPush, its intelligent push notification solution, across Pobo Financial’s mobile applications. This collaboration strengthens Pobo Financial’s mobile communication infrastructure and supports the more timely and reliable delivery of financial information for investors.

Aurora Mobile is a provider of customer engagement and marketing technology services. The deployment of JPush is intended to enhance the operational efficiency of Pobo Financial's mobile platforms.

Partnership Details

The agreement focuses on integrating Aurora Mobile's technology into Pobo Financial's existing systems. The primary objective is to improve the speed and reliability of communication with end-users.

Aurora Mobile Limited has partnered with China CICC Wealth Management Securities Company Limited to deploy its intelligent push notification solution, JPush, within the CICC Wealth Management App. This collaboration strengthens the app’s underlying communication infrastructure and supports a more reliable, compliant, and personalized digital wealth management experience for investors. The partnership addresses the need for high delivery rates and precise information distribution in the securities industry's shift toward a buyer-oriented investment advisory model.

CICC Wealth Management is a wholly owned subsidiary of China International Capital Corporation Limited. The firm focuses on combining professional capital markets expertise with financial technology to provide full-lifecycle asset allocation services. The CICC Wealth Management App serves as a core digital platform for delivering investment research insights and executing the buyer-oriented advisory approach. To ensure the stability and precision of mobile message delivery, the firm selected JPush to upgrade its underlying message communication infrastructure.

Technical Requirements for Wealth Management Platforms

Wealth management platforms impose fundamentally different demands on message delivery mechanisms compared to traditional stock trading apps. Reliability requirements are extremely high because compliance and transaction-related notifications directly affect clients’ immediate interests. These include new share subscription payment reminders, margin financing and securities lending alerts, and account fund movement notices. Domestic smartphone operating systems have become increasingly strict in managing background power consumption, which can block critical messages when an app is idle.

Information distribution must also be highly targeted. Wealth management clients vary significantly in asset structure and risk preference, making traditional indiscriminate mass broadcasting ineffective. Platforms require an efficient routing mechanism to match specific portfolio adjustment updates or macro research reports with the appropriate clients. Additionally, CICC Wealth Management maintains rigorous data privacy and cybersecurity review standards for third-party technology components.

Deployment and Solution Features

Aurora Mobile deployed a tailored message communication solution that balances high delivery rates, refined scheduling, and rigorous compliance. The solution establishes a highly reliable delivery channel that bypasses system-level barriers. JPush supports Android, iOS, HarmonyOS, QuickApp, and Web, utilizing Aurora Mobile's proprietary push channel alongside FCM, APNs, and native channels for major device manufacturers including Huawei, Xiaomi, OPPO, vivo, Meizu, ASUS, and NIO Phone.

This multi-channel mechanism improves message delivery rates and reduces the risk of missed notifications caused by mobile operating systems’ background process management. Through standardized API interfaces, the CICC Wealth Management App intelligently identifies each client’s device model to prioritize system-level channels for high-priority transaction reminders. This ensures critical business notifications appear in clients’ mobile notification bars in a timely and stable manner, even when the app is offline.

Compliance and Business Value

JPush reinforces a secure foundation for financial data compliance. Aurora Mobile implements the principle of data minimization throughout the technology integration lifecycle. Relevant data collection and transmission processes comply with China’s data security laws and regulations, as well as cybersecurity requirements for the securities industry. High-strength link encryption technology ensures the security of business messages delivered over public networks, reducing compliance risks associated with third-party technology integration.

The deployment has delivered tangible improvements in R&D efficiency and client experience. Aurora Mobile’s standardized SDK handles adaptation work required by frequent changes in system interfaces across different mobile device brands. This allows CICC Wealth Management’s technology team to focus on core R&D capacity toward architectural evolution and intelligent algorithm iteration. On the client side, reliable delivery of core transaction reminders and precise distribution of professional information strengthens client trust and supports stronger day-to-day user engagement.