NDTV agrees to acquire GoodTimes channel business for up to ₹18 crore
New Delhi Television has signed an Asset Purchase Agreement to acquire the GoodTimes channel business from Lifestyle & Media Broadcasting Limited, a joint venture of the company, for up to ₹18 crore structured as cash and TV advertising inventory. The deal is on a cash-free, debt-free basis and covers transfer of licenses, intellectual property rights, customer agreements, and goodwill. Completion is subject to Ministry of Information and Broadcasting approval and is expected within approximately three months.

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New Delhi Television Ltd has entered into an Asset Purchase Agreement to acquire the business undertaking comprising the GoodTimes channel from Lifestyle & Media Broadcasting Limited. The seller is a joint venture of the company, making this a related-party transaction conducted on an arm's length basis based on a registered valuer's report.
The acquisition aims to strengthen the company's strategic positioning and expand its operational capabilities in lifestyle-focused broadcasting. The deal involves the transfer of all business authorizations, licenses, customer agreements, intellectual property rights, and goodwill associated with the channel.
Transaction details
The following table outlines the key parameters of the acquisition:
| Parameter | Details |
|---|---|
| Target | GoodTimes channel business undertaking |
| Seller | Lifestyle & Media Broadcasting Limited (joint venture) |
| Consideration | Up to ₹18 crore (cash + TV advertising inventory) |
| Basis | Cash-free, debt-free |
| Timeline | ~3 months |
| Approvals | Ministry of Information and Broadcasting |
The total consideration is capped at ₹18 crore, structured as a mix of cash and television advertising inventory. The valuation is subject to adjustments as per the agreement terms. No separate legal entity is being acquired; instead, the company is purchasing the transferred assets on a going concern basis.
Regulatory path
The completion of the acquisition is contingent upon fulfilling closing conditions specified in the agreement. Key among these is obtaining requisite approval from the Ministry of Information and Broadcasting for the transfer of the television channel license. Other statutory approvals may also be required.
The company expects to complete the transaction within approximately three months. This move follows earlier disclosures made on July 17, 2026, regarding the planned acquisition.
Historical Stock Returns for New Delhi Television (NDTV)
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.25% | -0.69% | -6.95% | -7.94% | -23.35% | +22.75% |
How will the integration of GoodTimes' lifestyle content impact NDTV's overall advertising revenue mix and subscriber retention rates?
What is the strategic rationale behind structuring part of the consideration as TV advertising inventory rather than purely cash?
Will this acquisition trigger any changes in NDTV's capital expenditure plans or debt levels given the cash-free, debt-free nature of the deal?


































