Aurora Mobile Limited announced that its Japanese subsidiary, Aurora Mobile Japan K.K., has entered into a business partnership with AI Storm Co., Ltd. to jointly advance AI-powered customer operations and digital transformation initiatives in the Japanese market. The collaboration aims to address structural challenges in Japan's contact center and BPO industries, including labor shortages and increasingly sophisticated customer needs, by embedding AI into real business workflows to generate measurable value.

As part of this collaboration, Aurora Mobile has launched an implementation and verification project for its flagship AI products, EngageLab and GPTBots.ai, within the live business environment of Nippon Telesystem Co., Ltd. (NTS), a wholly owned subsidiary of AI Storm. This project serves as the first step in combining Aurora Mobile's global technology capabilities with AI Storm's established business foundation in Japan to support enterprises in improving operational efficiency and enhancing customer experience.

Strategic Objectives

The primary goal of the partnership is to combine expertise in AI-powered customer operations. Both companies aim to deliver innovative solutions that address the evolving needs of the Japanese market. The initiative is expected to enhance operational efficiency and customer engagement for clients adopting these technologies. Aurora Mobile intends to help Japanese enterprises elevate their AI implementation from the Proof of Concept (PoC) stage to real-world Production.

Product Portfolio

Aurora Mobile empowers enterprises to translate AI capabilities into real business actions through its "Connect, Engage, Act with AI" approach:

• EngageLab is the Company's AI-first customer engagement platform that leverages unified customer data and AI agents to enable seamless customer support across multiple channels, including SMS, email, AppPush, WebPush, WhatsApp, and LINE.
• GPTBots.ai is the Company's enterprise AI agent and workflow platform that connects knowledge, context, workflows, and AI execution to deliver real business outcomes for customer service and operational scenarios.

Key Details

Aurora Mobile Limited, a provider of customer engagement and marketing technology services, showcased its AI-first platform, EngageLab, at Super AI 2026 in Singapore from June 10 to 11. The summit, Asia's largest artificial intelligence event, gathered over 10,000 global business leaders and technology experts to explore AI's transition from laboratory ideals to large-scale commercial implementation. EngageLab's presence highlighted its role in accelerating enterprise globalization through AI-driven customer engagement solutions.

Immersive AI Customer Service Solutions

EngageLab's booth attracted professionals from finance, e-commerce, and telecommunications. The team created an "Immersive Intelligent Customer Service and Marketing Experience Zone" to demonstrate real-world applications. Attendees experienced how EngageLab LiveDesk, an intelligent customer service tool, handled high-concurrency multilingual inquiries with lightning-fast responses. The platform seamlessly transferred complex conversations to human agents, showcasing a hybrid AI-human model.

Solving Real-World Business Challenges

EngageLab engaged with global enterprises to address specific industry pain points during digital globalization transformations. The platform's native AI-empowered solutions provided breakthrough strategies across sectors:

Empowering Global Enterprise Growth

EngageLab's demonstrations at Super AI 2026 underscored its leadership in AI commercial implementation. The platform integrates omnichannel reach, security verification, and marketing services to build a full-lifecycle business closed loop. Moving forward, EngageLab aims to deepen AI integration across engagement scenarios, supporting enterprises in Southeast Asia, Japan, the Middle East, Europe, and the Americas.