AT&T is expanding its Build-A-Plan offering on July 7, enabling customers to customize unlimited wireless plans and seamlessly add home internet services. The initiative allows users to adjust their plans monthly based on budget and needs, reinforcing AT&T's leadership in converged connectivity experiences. The expansion simplifies the process of adding home internet, addressing growing demand for personalized wireless and broadband bundles.

The updated Build-A-Plan experience provides flexibility, allowing customers to add or remove wireless services at any time. More than half of customers now seek the ability to personalize wireless plans and add broadband. With this expansion, customers can save when adding AT&T Fiber or AT&T Internet Air, with home internet options starting at $70/mo.

Key Features of the Expanded Plan

More Choice and Control

Customers can personalize their wireless plans to match specific needs and budgets. The plan offers the flexibility to modify services monthly, ensuring alignment with changing requirements.

Enhanced Value

The integration of home internet services provides a bundled solution. AT&T Fiber and AT&T Internet Air are available as add-ons, starting at $70/mo, delivering what AT&T describes as America's Best and Fastest Home Internet.

The expansion underscores AT&T's commitment to keeping customers connected at home and on the go. No other provider at AT&T's scale delivers the combined strength of wireless and home internet, according to the company.

AT&T Inc faces resistance from California regulators over its plan to retire copper-wire phone service infrastructure, a development that impacts the company's operational strategy in the region. The California Public Utilities Commission has asked a court and the Federal Communications Commission to reject AT&T's request to stop offering traditional copper-wire phone service to new customers in parts of the state. The commission argues that while the carrier-of-last-resort obligation is technology-neutral, AT&T has not shown that replacement options would meet state standards for all impacted users.

For investors, this regulatory friction matters because it directly impacts AT&T’s operational efficiency and cost-cutting timeline. Maintaining an aging, dual-infrastructure network of legacy copper alongside next-generation fiber is an expensive capital drain. By forcing the telecom giant to maintain these obsolete lines, regulators are effectively slowing down AT&T’s margin-expansion goals and diverting capital away from higher-growth fiber and 5G buildouts.

Market Performance and Technical Indicators

AT&T shares closed Wednesday down 1.93% at $22.37. The stock remains in a longer-term downtrend, down 20.85% over the past 12 months. The price is trading below every major moving average, approximately 3.9% below the 20-day SMA ($23.30) and 13.8% below the 200-day SMA ($25.97). The trend structure remains pressured, with the 20-day SMA below the 50-day SMA and a "death cross" formed in May still in effect.

Key Technical Levels

Benzinga Edge Scorecard Analysis

An analysis of AT&T's strengths and weaknesses compared to the broader market reveals a growth-tilted profile with weak momentum.

• Momentum: Weak (Score: 10.8) — The trend is lagging, consistent with price staying below key moving averages.
• Quality: Neutral (Score: 51.71) — Fundamentals screen as middle-of-the-pack, suggesting stability but not a clear quality tailwind.
• Value: Neutral (Score: 43.25) — Valuation looks reasonable, though the score implies it is not an extreme bargain.
• Growth: Strong (Score: 80.33) — The model flags better growth characteristics than many peers.

The setup for longer-term investors improves most if the price can rebuild above the low-to-mid $20s and start reclaiming the $26 area where trend resistance clusters.