AT&T launched Unlimited Day Pass on June 10, 2026, offering eligible U.S. iPad users 24-hour unlimited wireless data for a flat $3 daily rate. This on-demand connectivity option is available to all customers, including those on Verizon and T-Mobile networks, without requiring contracts, subscriptions, or credit checks. The initiative targets consumers with Wi-Fi + Cellular iPads that lack active cellular plans, providing flexible access for travel or work.

The company is the first major U.S. wireless provider to offer this carrier-agnostic, on-demand service for eligible iPad models with eSIM capabilities. Josh Goodell, vice president of Consumer Product Management for AT&T, stated that the product delivers connectivity on the nation's largest wireless network with no long-term commitment. The service aims to simplify the connectivity experience by offering value without locking users into monthly agreements.

Pricing and Activation

The Unlimited Day Pass is structured to allow immediate activation through device settings without a separate app or existing Wi-Fi connection. Users can activate the service directly on their Wi-Fi + Cellular iPad models.

Activation begins shortly after purchase via credit or debit card. The first day pass is provided free of charge by AT&T to encourage trial of the service.

Eligible Devices and Future Expansion

Currently, the service supports a wide range of cellular-based iPads with eSIM capabilities, including various generations of iPad Pro, iPad Air, iPad, and iPad Mini. Specific eligible models include the iPad Pro 11 (A2013), iPad Air 13-inch (M3) Ch A3271, and iPad (A16) A3355, among others listed in the company's documentation.

AT&T plans to expand the Unlimited Day Pass to other 5G-enabled wireless devices, such as Android tablets, smartwatches, laptops, and drones, in the near future. The company also intends to introduce multi-day options, including weekend and week-long passes, to enhance flexibility for users.

AT&T Chief Financial Officer Pascal Desroches will update shareholders at the Mizuho Technology Conference on June 9, 2026, at 9:00 a.m. ET. The company reaffirmed its 2026 and multi-year financial and operational guidance, including capital return plans shared during its first-quarter 2026 results. AT&T remains on track to achieve its long-term outlook, with plans to return $45 billion+ to shareholders during 2026-2028 through dividends and share repurchases.

The company expects improved year-over-year growth in wireless service revenue for the second quarter of 2026 compared to the first quarter. AT&T also anticipates continued momentum with converged offers and year-over-year improvement in advanced home internet net adds. Consolidated adjusted EBITDA growth is expected to improve compared to the first quarter of 2026.

AT&T projects second-quarter free cash flow in the range of $4.0 to $4.5 billion. The company maintains its outlook for higher free cash flow through 2028 and expects its net debt-to-adjusted EBITDA ratio to return to a level consistent with its target in the 2.5x range within approximately three years following the closing of its transaction with EchoStar.

Key Financial Outlook

The fireside chat will be webcast live and available for replay on the AT&T Investor Relations website. The company continues to focus on its multi-year growth strategy, emphasizing improved adjusted EBITDA and adjusted EPS growth.