Jefferies downgrades Apple to Underperform on supply chain risks
Apple shares fell 2.24% after Jefferies downgraded the stock to Underperform, citing the cancellation of a high-margin all-glass iPhone model scheduled for September. Analyst Edison Lee reduced FY28 and FY29 EPS estimates by 2.1% and 3.4% respectively, warning that supply chain issues and demand pull-forward from increased trade-in values pose significant risks to Apple's pricing power and upcoming product cycles.

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Apple Inc (NASDAQ: AAPL) shares fell 2.24% to $306.30 on Monday after Jefferies downgraded the stock to Underperform from Hold and slashed its price target to $263.66 from $285.56. The downgrade, led by analyst Edison Lee, cites significant supply chain headwinds, specifically the cancellation of an all-glass iPhone model scheduled for release on Sept. 27 due to low manufacturing yields. This development complicates Apple’s strategy to drive higher average selling prices amid surging industry-wide memory costs.
Lee’s revised financial model reflects these operational setbacks, trimming earnings per share projections for fiscal 2028 and fiscal 2029 by 2.1% and 3.4%, respectively. Applying an 8% reduction to his discounted cash flow valuation, Jefferies now sees approximately 16% downside potential from current levels. The cancellation of the premium all-glass device represents a major setback for Apple’s push toward higher-priced iPhone models, undermining near-term margin expansion efforts.
Supply Chain and Product Cycle Risks
The core of Jefferies’ bearish thesis rests on the disruption to Apple’s product roadmap. The all-glass iPhone was intended to be a key driver of upgrade cycles and pricing power. Its cancellation, attributed to low manufacturing yields, removes a critical high-margin SKU from the upcoming lineup. Lee warned that this loss coincides with rising memory component costs, squeezing potential profitability in the short term.
| Metric | Value |
|---|---|
| Current Share Price | $306.30 |
| Daily Change | -2.24% |
| Jefferies Price Target | $263.66 |
| Prior Price Target | $285.56 |
| FY28 EPS Cut | 2.1% |
| FY29 EPS Cut | 3.4% |
Trade-In Dynamics and Demand Pull-Forward
Compounding the product cycle concerns is Apple’s recent decision to increase iPhone trade-in values by roughly 5% in the United States and around 2% across European markets. While this move may stimulate immediate sales of the current iPhone 17 lineup, Lee argues it risks accelerating demand too early. By pulling consumers forward into buying decisions sooner, Apple may thin out the available buyer pool when the next-generation iPhone 18 arrives, adding pressure to a cycle already weakened by the cancelled model.
Conflicting Analyst Views
Despite Jefferies’ caution, other market participants remain bullish. Deepwater Asset Management Managing Partner Gene Munster defended Apple’s valuation, arguing that investors are overlooking key growth drivers such as artificial intelligence and impending price increases. Munster previously predicted Apple would be the best-performing Magnificent Seven stock in the first half of 2026, noting that shares remain undervalued ahead of a massive hardware upgrade cycle expected to begin in 2027. He dismissed supply chain concerns as secondary to Apple’s pricing power, suggesting iPhone prices could rise by approximately 15%, lifting average selling prices from $850 to $975.
What the Numbers Show
The divergence between Jefferies’ near-term caution and Munster’s long-term optimism highlights a critical tension in Apple’s investment thesis. While Q3 revenue grew 16% year-over-year, marking the company’s strongest June quarter ever, the structural integrity of the upcoming product cycle is now in question. The cancellation of the all-glass iPhone directly impacts the high-margin segment that analysts like Munster rely on for future ASP growth. If the trade-in incentives successfully pull demand forward, the subsequent quarters may see weaker upgrade rates, challenging the narrative of a seamless transition to AI-driven hardware cycles in 2027.
How might the cancellation of the all-glass iPhone model impact Apple's ability to offset rising memory component costs in the near term?
Could the recent increase in iPhone trade-in values significantly dampen upgrade demand for the iPhone 18 launch cycle?
What specific supply chain adjustments is Apple likely to implement to recover from the low manufacturing yields that led to the product cancellation?

































