Amex enables points redemption via Apple Pay for U.S. Card Members
American Express has launched Pay with Points with Apple Pay, allowing eligible U.S. Card Members to redeem Membership Rewards points directly within the Apple Pay checkout experience. The feature enables users to apply points to all or part of online and in-app purchases without leaving the checkout page. Apple does not retain transaction information when points are redeemed through this service.

*this image is generated using AI for illustrative purposes only.
American Express has expanded redemption options for eligible U.S. Card Members by introducing Pay with Points with Apple Pay. This new feature allows users to redeem Membership Rewards points directly within the Apple Pay checkout experience for online and in-app purchases. The integration provides greater flexibility for Card Members to use points on everyday purchases without navigating away from the merchant's site or opening a separate app.
"Card Members want rewards that fit naturally into how they shop and spend," said Lisa Kalhans, Executive Vice President of U.S. Consumer Cards at American Express. "With this launch, we’re making it easier than ever for Card Members to use Membership Rewards points on the purchases they make every day."
How It Works
Eligible Card Members can access the redemption feature through the existing Apple Pay interface on iPhone or iPad. The process involves selecting Apple Pay at checkout, choosing an eligible American Express Membership Rewards Card, and selecting "Use Rewards" to specify the amount of points to apply. Points can cover all or a portion of the eligible purchase before the transaction is finalized.
Privacy and Security
When a user redeems Membership Rewards points through Apple Pay, Apple does not retain any transaction information linked to the user. The feature leverages the secure and private checkout experience inherent to Apple Pay, ensuring that redemption steps are integrated seamlessly into the payment flow.
Strategic Expansion
The launch follows a recent announcement that Fanatics will become an American Express Membership Rewards transfer partner within the next year. This upcoming partnership will allow members to transfer points into FanCash for redemption on authentic apparel, trading cards, collectibles, and exclusive experiences. These initiatives reflect American Express' ongoing strategy to provide redemption opportunities at brands and businesses relevant to its Card Members.
Will American Express expand this integration to other digital wallets like Google Pay or Samsung Pay in the future?
How might this feature impact the redemption rates and liability for American Express compared to traditional point redemption methods?
Could this seamless checkout experience drive higher customer acquisition and retention rates for American Express?

































