Airbnb trades below industry P/E average despite high sales multiple
- Airbnb's P/E ratio of 34.15 is 0.85x below the industry average of 40.39
- Revenue growth of 16.54% exceeds the sector average of 10.75%
- Price-to-sales ratio of 6.93 is 3.19x higher than the industry mean
- Return on equity of 10.57% lags the industry average by 13.64%
- Debt-to-equity ratio of 0.32 indicates lower leverage than key peers

*this image is generated using AI for illustrative purposes only.
Airbnb Inc (NASDAQ: ABNB) trades at a price-to-earnings ratio of 34.15, which is 0.85x lower than the Hotels, Restaurants & Leisure industry average of 40.39. Despite this relative discount on earnings, the company commands a premium on other metrics, including a price-to-sales ratio of 6.93, which is 3.19x the sector mean.
The company’s revenue growth of 16.54% significantly exceeds the industry average of 10.75%. However, its return on equity of 10.57% trails the sector benchmark of 24.21% by 13.64 percentage points. Airbnb generates an EBITDA of $0.93 billion and gross profit of $2.98 billion, both above the respective industry averages of $0.77 billion and $1.35 billion.
Valuation and profitability metrics
The following table compares Airbnb against key competitors in the Hotels, Restaurants & Leisure sector, highlighting differences in valuation multiples and operational efficiency.
| Company | P/E | P/B | P/S | ROE | EBITDA ($ bn) | Gross Profit ($ bn) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 34.15 | 11.31 | 6.93 | 10.57% | $0.93 | $2.98 | 16.54% |
| Royal Caribbean Group | 14.22 | 6.02 | 3.35 | 11.25% | $1.85 | $2.29 | 6.48% |
| Viking Holdings Ltd | 26.68 | 22.07 | 5.16 | 44.1% | $0.76 | $1.00 | 16.49% |
| Expedia Group Inc | 16.29 | 25.72 | 2.09 | 98.38% | $1.32 | $3.91 | 13.97% |
| Carnival Corporation Ltd | 9.82 | 2.30 | 1.15 | 4.13% | $1.56 | $2.44 | 5.29% |
| Hyatt Hotels Corp | 194.17 | 4.48 | 2.09 | 3.37% | $0.33 | $0.39 | 1.16% |
| Norwegian Cruise Line Holdings Ltd | 8.59 | 2.53 | 0.68 | 8.89% | $0.69 | $1.05 | 4.89% |
| Global Business Travel Group Inc | 59.12 | 3.02 | 1.53 | 0.92% | $0.10 | $0.51 | 37.88% |
| Choice Hotels International Inc | 14.40 | 32.18 | 2.89 | 45.84% | $0.13 | $0.22 | 3.36% |
| Hilton Grand Vacations Inc | 20.23 | 2.51 | 0.58 | 1.04% | $0.16 | $0.35 | 7.27% |
| Industry Average | 40.39 | 11.20 | 2.17 | 24.21% | $0.77 | $1.35 | 10.75% |
What the Numbers Show
A divergence exists between Airbnb’s top-line momentum and its capital efficiency. While revenue growth of 16.54% is among the highest in the peer group, trailing only Global Business Travel Group (37.88%) and Viking Holdings (16.49%), its ROE of 10.57% is substantially lower than peers like Viking (44.1%) and Choice Hotels (45.84%). This suggests that while Airbnb is expanding rapidly, it may be retaining more equity or generating less profit per unit of shareholder equity compared to these specific competitors, despite having a higher EBITDA margin implied by its gross profit to revenue relationship.
Balance sheet leverage
Airbnb maintains a debt-to-equity ratio of 0.32, indicating a conservative financial structure compared to its top four peers by this metric. This low leverage implies the company relies less on debt financing, contributing to a more favorable balance between debt and equity obligations.
How might Airbnb's low return on equity influence its future capital allocation strategy, particularly regarding share buybacks versus reinvestment in growth initiatives?
Given Airbnb's premium price-to-sales ratio compared to the sector average, what specific operational efficiencies must it achieve to justify this valuation if revenue growth moderates?
Could Airbnb's conservative debt-to-equity ratio provide a strategic advantage for pursuing acquisitions or expanding into new verticals like experiences or services?

































