Max India Limited's subsidiary AGEasy has introduced India's first adult diaper pants featuring Smart Liquid Distribution technology, marking a significant advancement in senior care hygiene solutions. The innovative product, launched on March 31, 2026, addresses critical challenges of sagging, leakage, and uneven absorption that plague existing adult hygiene products in the market.

Revolutionary Technology Design

The Smart Liquid Distribution technology represents a complete re-engineering of traditional adult diaper architecture. AGEasy has developed a proprietary three-layer design that offers measurably improved absorption over ordinary adult diapers while reducing sagging and delivering more reliable protection.

The innovation focuses on addressing the weakest link in many adult diapers - the top sheet. According to Ishaan Khanna, CEO of Antara Assisted Care Services, the technology features a uniquely perforated top sheet that enables near-immediate liquid transfer to the absorbent core. Additionally, the redesigned acquisition distribution layer uses proprietary architecture to distribute liquid uniformly across the entire diaper surface, preventing pooling that causes sagging, leakage, and skin discomfort.

Comprehensive Product Features

The AGEasy Adult Diaper Pants deliver multiple performance improvements over existing market alternatives:

• Smart Liquid Distribution technology for superior dryness
• Anti-sagging performance for discreet fit
• Up to 12 hours of protection for uninterrupted confidence
• Anti-bacterial core for hygiene and skin safety
• Wetness indicator signaling change requirements
• Skin-friendly, soft material designed for all-day comfort

The product is designed to be worn like regular undergarments, remaining hidden under clothing while providing reliable protection for seniors dealing with incontinence issues.

Market Impact and Innovation Leadership

Rajit Mehta, Managing Director & CEO of Antara Senior Care, emphasized the company's senior-focused approach to innovation. The development process involved extensive research into real-life challenges faced by seniors, moving beyond simple absorption improvements to create a product that delivers dignity and independence.

AGEasy's unique position stems from Antara's decade-long experience in senior care, providing institutional knowledge that powered the Smart Liquid Distribution technology development. The company has identified incontinence as one of the most common yet poorly addressed problems of aging, often preventing seniors from maintaining active lifestyles due to fear of accidents.

Availability and Market Presence

The AGEasy Adult Diaper Pants are available through the AGEasy website and partner marketplaces. This launch strengthens AGEasy's position as an innovation-led brand in the senior care products category, complementing its existing portfolio addressing fall prevention, joint care, lung care, diabetes management, gut care, and adult hygiene.

Since its inception in 2023, AGEasy has touched over 6.50 lakh lives, operating as part of Antara Senior Care's comprehensive ecosystem that includes residential communities, care homes, memory care facilities, and home care services across multiple cities including Delhi NCR, Bengaluru, and Chennai.

Max India Limited has provided an update regarding the income tax assessment order received by its subsidiary company, with new developments indicating a more favorable outlook for the tax demand resolution.

Tax Assessment Update

Antara Purukul Senior Living Limited (APSLL), a step-down wholly owned subsidiary of Max India Limited, had received an assessment order under Section 143(3) of the Income Tax Act, 1961, on March 24, 2026. The order raised a tax demand of Rs. 31.53 crore for the assessment year 2024-25.

Rectification Application Filed

Following a preliminary evaluation of the assessment order, APSLL has filed a rectification application with the Income Tax Department on March 30, 2026. The company believes that certain mistakes apparent on record resulted in the demand, primarily due to non-consideration of brought forward losses and other eligible tax attributes.

Expected Financial Impact

After giving due effect to brought forward losses and eligible tax attributes, APSLL expects that the resultant tax liability would be NIL. The company remains confident of a favorable outcome and does not expect any material financial impact on its financial statements.

Legal Strategy

Without prejudice to the rectification application, APSLL is also in the process of filing an appeal before the Commissioner of Income Tax (Appeals) against the additions made in the assessment order, within the prescribed timelines. This dual approach ensures comprehensive coverage of all available legal remedies.

Regulatory Compliance

Max India Limited disclosed this update pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has committed to keeping the exchanges informed on further developments in the matter.