Academy Sports and Outdoors, Inc. (NASDAQ: ASO) plans to release its second quarter fiscal 2026 financial results before the market opens on Wednesday, September 9, 2026. The Katy, Texas-based sporting goods retailer will host a live conference call that day at 10:00 am Eastern Time to discuss the figures.

Participants can access the live call by dialing 1-877-407-3982 for U.S. callers or 1-201-493-6780 for international participants. The conference passcode is 13762096. A webcast of the call and related materials will be available on the company’s investor relations website.

Conference Call Details

Investors are advised to dial in or access the website at least 10 minutes prior to the start of the call. A telephonic replay will be available for approximately 30 days by dialing 1-844-512-2921 (U.S.) or 1-412-317-6671 (International) with the same passcode.

A replay of the webcast will also be archived on investors.academy.com for approximately 30 days.

About Academy Sports + Outdoors

Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Founded in 1938 as a family business in Texas, it has grown to more than 300 stores across 21 states. The company focuses on outdoor, apparel, sports & recreation, and footwear categories through national and private label brands.

Academy Sports + Outdoors launched Academy Retail Media (ARM) on July 30, 2026, introducing a new revenue stream that monetizes its extensive customer data and physical footprint. The retail media network allows brand partners to access purchase-based audience intelligence and closed-loop measurement capabilities, connecting media exposure directly to both online and in-store sales outcomes. This launch marks a strategic shift for the sporting goods retailer, aiming to deepen relationships with advertisers while enhancing personalized shopping experiences for its consumers.

The initiative capitalizes on Academy’s significant scale, comprising more than 320 stores across 21 states and a verified customer base of 52 million individuals. ARM integrates these physical and digital assets to offer transparent performance metrics, including return on advertising spend, customer acquisition rates, and incremental sales lift. By leveraging this infrastructure, the company seeks to provide brands with measurable growth opportunities that traditional advertising channels often fail to deliver.

Chad Fox, Executive Vice President and Chief Customer Officer, stated that ARM represents a natural extension of the company’s omnichannel strategy. He emphasized that the retailer’s distinct view of how active families and outdoor enthusiasts shop enables more meaningful customer engagement. Fox noted that combining store data, digital platforms, and customer insights allows Academy to demonstrate the tangible business impact of advertiser investments.

Audience Segmentation and Performance

ARM targets specific high-value consumer segments, most notably "Always Game Families." These are defined as active households with children participating in sports who purchase across eight or more product categories. Data indicates these households spend approximately twice as much annually as the average sporting goods and outdoor consumer. The network also serves broader segments including sporting families and general outdoor enthusiasts.

Leading national brands have already begun activating ARM campaigns across awareness, consideration, and conversion phases. This early adoption demonstrates initial momentum for the network, validating the demand for closed-loop measurement in the sporting goods sector. Advertisers can now optimize campaigns against specific outcomes such as new product launches, customer reactivation, and overall sales growth.

What the Numbers Show

The launch highlights a strategic pivot toward data monetization, leveraging the high spend of the "Always Game Families" segment. With these households spending twice the average annual amount in the category, the potential revenue per impression for advertisers is significantly elevated compared to general retail audiences. The integration of offline store data with online metrics addresses a critical gap in retail media, allowing for true omnichannel attribution rather than siloed digital performance tracking.