Gerber suggests Starlink could build AI phone to challenge Apple
Ross Gerber proposed that Starlink could build a 'real AI phone' to rival Apple's iPhone, citing satellite connectivity and AI-first operating systems. Google Pixel users argued that Gemini already performs similar tasks. Apple leads the U.S. market with a 61.51% share and reported iPhone revenue of $56.99 billion in the fiscal second quarter.

*this image is generated using AI for illustrative purposes only.
Ross Gerber, CEO of Gerber Kawasaki, suggested over the weekend that Space Exploration Technologies Corp.'s Starlink could develop a device capable of challenging Apple Inc.'s iPhone dominance. Gerber proposed a 'truly great AI phone' featuring satellite connectivity, exceptional battery life and an AI-first operating system where users simply tell the device what to do.
Starlink's Potential Entry
Gerber outlined his vision on X, stating that Starlink has the opportunity to build a phone optimized for AI tasks. He emphasized a system where verbal commands execute complex actions automatically. When asked who would create such a device first, Gerber pointed to the potential for Starlink to enter the hardware market.
Google Pixel's Existing Capabilities
In response to Gerber's suggestion, users noted that Alphabet Inc.'s Google Pixel smartphones already offer comparable functionality. The Pixel 10 series, powered by the Tensor G5 chip, utilizes Gemini AI to handle tasks such as opening food delivery apps, locating restaurants and adding items to carts via screen automation. Payment authorization remains the primary step requiring manual intervention for security reasons.
Apple's Market Position
Despite the debate over AI capabilities, Apple continues to lead the U.S. smartphone market. According to Statcounter data for May 2026, Apple held a 61.51% market share, followed by Samsung Electronics at 20.74% and Google at 3.86%. In April, Apple reported fiscal second-quarter iPhone revenue of $56.99 billion, an increase from $46.84 billion in the same period a year earlier.
Future AI Smartphone Developments
SpaceX CEO Elon Musk hinted earlier this year that a Starlink smartphone is not out of the question, describing it as a device optimized purely for running maximum performance per watt neural nets. The discussion occurs as Apple faces scrutiny over its AI strategy following recent Siri AI announcements.
| Company | U.S. Market Share (May 2026) | Key AI Feature |
|---|---|---|
| Apple Inc. | 61.51% | Siri AI |
| Samsung Electronics | 20.74% | - |
| Alphabet Inc. | 3.86% | Gemini AI |
How might Starlink leverage its existing satellite infrastructure to differentiate its hardware from current terrestrial smartphone offerings?
What specific technical hurdles would SpaceX face in optimizing a device for 'maximum performance per watt' neural net processing?
Could a Starlink smartphone disrupt the carrier model by bypassing traditional cellular networks for data connectivity?
































