Apple Inc is considering a return to the server hardware market, with a planned launch targeted for 2029. The company is reportedly in discussions with NVIDIA Corp to utilize its networking technology for these new systems.

Strategic Focus

The proposed servers are specifically designed for the artificial intelligence inference market. This move signals a potential expansion of Apple's infrastructure capabilities beyond consumer devices and data centers focused solely on training models.

Technology Partnership

Reports indicate that Apple has engaged with NVIDIA regarding the use of NVLink Fusion. This technology is intended for server chip connectivity, suggesting Apple may rely on established high-bandwidth interconnect solutions rather than developing proprietary alternatives from scratch for this specific component.

What the Numbers Show

While no financial figures were disclosed, the strategic implication is significant. By targeting the AI inference segment for a 2029 launch, Apple is positioning itself to capture value from the deployment phase of AI models, which typically requires sustained, large-scale hardware usage compared to the intermittent nature of model training.

Apple TV emerged as the most awarded network at the 78th Primetime Emmy Awards, securing 29 wins across its original programming slate. The streaming service achieved this status faster than any other competitor, marking its second consecutive year as the home of the most winning series.

What the Numbers Show

The concentration of awards in Widow’s Bay highlights Apple TV’s reliance on breakout hits for critical acclaim. The series accounted for nearly half of the platform’s total haul, winning 14 of the 29 awards. This dominance in a single freshman comedy contrasts with the more distributed wins across dramas like Pluribus (6 wins) and Slow Horses (1 win).

Key Winners

Widow’s Bay set a record as the most decorated freshman comedy series in Emmy history. It swept major categories, including Outstanding Comedy Series, and secured the most performance wins of any series in 2026. Matthew Rhys won Outstanding Lead Actor, while Kate O’Flynn and Stephen Root took supporting acting honors. Hiro Murai made history as the first Asian director to win Outstanding Directing for a Comedy Series.

Other notable performances included:

• Pluribus: Won Outstanding Lead Actress (Rhea Seehorn) and Outstanding Writing (Vince Gilligan).
• Slow Horses: Secured Outstanding Directing for a Drama Series (Saul Metzstein).
• Margo’s Got Money Troubles: Earned three technical wins in costumes, hairstyling, and makeup.
• Palm Royale: Won three awards for choreography, period costumes, and makeup.
• Mr. Scorsese: Took home Outstanding Documentary or Nonfiction Series.

Historical Context

Apple TV has now won the Outstanding Comedy Series award four times in the last six years, with victories for Ted Lasso, The Studio, and Widow’s Bay. It is the only streaming service to land back-to-back comedy series awards. Overall, Apple Original content has accumulated 917 wins and 3,827 nominations since launch.