United Spirits Limited has announced a senior management transition involving the transfer of Mr. Rajesh V Menon, Chief Operating Officer – RCB, to its wholly owned subsidiary. The company filed the mandatory disclosure with stock exchanges on January 30, 2026, under SEBI regulations governing changes in senior management personnel.

Management Transition Details

The disclosure reveals that Mr. Rajesh V Menon will cease to be Senior Management Personnel (SMP) of United Spirits Limited upon his transfer to Royal Challengers Sports Private Limited (RCSPL). The transition represents an internal reorganization within the company's corporate structure, moving a key executive to its subsidiary operations.

Regulatory Compliance

The company has fulfilled its regulatory obligations by submitting the required disclosure to both BSE Limited and The National Stock Exchange of India Limited. The filing was made pursuant to Regulation 30 read with Para A of Part A of Schedule III of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The disclosure was signed by Pragya Kaul, Company Secretary & Compliance Officer, ensuring proper documentation of the management change. The company maintains its registered office at UB Tower, Vittal Mallya Road, Bengaluru, and continues its operations under the Diageo India portfolio.

Corporate Structure Impact

This internal transfer reflects the company's strategic approach to managing its diverse business interests, including its involvement in sports ventures through Royal Challengers Sports Private Limited. The move allows for specialized focus on different business segments while maintaining overall corporate governance standards.

United spirits Limited has completed its additional investment of ₹3.2 crore in V9 Beverages Private Limited, commonly known as Sober, marking a significant expansion of its stake in the zero-alcohol beverage company. The transaction was finalized on 28th January 2026, following board approval granted on 20th January 2026.

Investment Details and Shareholding Structure

The investment involved subscription to 1,762 Compulsory Convertible Preference Shares (CCPS) of Sober for an aggregate consideration of ₹3.2 crore. This strategic move has increased United Spirits' shareholding in Sober from 15% to 25% on a fully diluted basis.

About Sober - V9 Beverages Private Limited

Sober is a zero-proof alcohol beverage company founded by first-generation entrepreneurs Vansh Pahuja and Aditya Aggarwal. The company was incorporated on 4th November 2020 and commenced commercial operations in October 2021. Sober operates in the non-alcoholic beverage market, developing, producing, marketing and selling zero-proof alcohol beverages under the "Sober" brand name.

Financial Performance and Product Portfolio

Sober's financial performance shows growth trajectory with turnover and net worth for the financial year ended 31st March 2025 recorded at ₹1.49 crore and ₹1.18 crore, respectively. The company's revenue progression over the last three years demonstrates its market development:

Sober's product range includes:

• Sober Gin Alternative
• Sober Pink Gin Alternative
• Sober Rum Alternative
• Sober Whiskey Alternative

All products are non-alcoholic drinks, and currently, the entire revenue of Sober is generated from the Indian market.

Strategic Rationale and Transaction Structure

This additional investment represents a related party transaction as United Spirits already held an existing investment in Sober. However, the promoter, promoter group, and group companies of United Spirits have no interest in Sober, and the transaction has been conducted on an arm's length basis.

The investment aims to provide Sober with funding to support its operating cash requirements for future growth and expansion. This aligns with the broader market trend of increasing consumer interest in zero-proof alcohol alternatives, offering consumers wider choice of drinks for social and personal occasions.

Previous Investment History

United Spirits initially invested in Sober through a Share Subscription & Shareholders' Agreement executed on 23rd July 2024. Under this agreement, the company subscribed to 1,972 CCPS and 10 equity shares of Sober for ₹2.29 crore, which was completed on 26th September 2024. The current additional investment of ₹3.2 crore brings United Spirits' total investment in Sober to ₹5.49 crore.