Bajaj Auto Reports Strong 27% Sales Growth in February 2026

1 min read     Updated on 02 Mar 2026, 09:24 AM
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Reviewed by
Radhika SScanX News Team
Overview

Bajaj Auto reported strong 27% year-on-year growth in total vehicle sales for February 2026, reaching 4,48,259 units compared to 3,52,071 units in February 2025, though falling short of analyst estimates of 4,62,020 units. The growth was driven by both domestic sales (27% increase) and exports (28% increase), with commercial vehicles showing particularly strong performance at 30% growth.

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*this image is generated using AI for illustrative purposes only.

Bajaj Auto Limited reported strong sales performance for February 2026, achieving a 27% year-on-year growth in total vehicle sales. The company disclosed these figures in a regulatory filing under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. However, the actual sales of 4,48,259 units fell short of analyst estimates of 4,62,020 units.

February 2026 Sales Performance

The company's total sales for February 2026 reached 4,48,259 units compared to 3,52,071 units in February 2025. Both domestic and export markets contributed significantly to this growth trajectory.

Sales Category Feb 2026 Feb 2025 Growth (%)
Domestic Sales 2,32,581 1,83,415 27%
Export Sales 2,15,678 1,68,656 28%
Total Sales 4,48,259 3,52,071 27%
Analyst Estimate 4,62,020 - -

Two-Wheeler Segment Performance

The two-wheeler segment demonstrated robust performance with total sales of 3,79,921 units in February 2026, representing a 27% increase from 2,99,418 units in the corresponding period last year. Domestic two-wheeler sales grew 27% to 1,86,164 units, while exports increased 26% to 1,93,757 units.

Commercial Vehicle Segment Growth

The commercial vehicle segment showed even stronger momentum with 30% growth, reaching 68,338 units in February 2026 compared to 52,653 units in February 2025. Export performance in this segment was particularly noteworthy, with a 43% increase to 21,921 units.

Commercial Vehicles Feb 2026 Feb 2025 Growth (%)
Domestic 46,417 37,277 25%
Exports 21,921 15,376 43%
Total CV 68,338 52,653 30%

Year-to-Date Performance

For the eleven-month period from April 2025 to February 2026, Bajaj Auto recorded total sales of 46,72,290 units, marking a 9% increase from 42,81,143 units in the corresponding period of the previous year. Export performance remained strong with 21% growth, while domestic sales showed modest 1% growth during this period.

The sales data was communicated to BSE Limited and National Stock Exchange of India Limited through an official communication signed by Rajiv Gandhi, Company Secretary & Compliance Officer, on March 2, 2026.

Historical Stock Returns for Bajaj Auto

1 Day5 Days1 Month6 Months1 Year5 Years
+2.06%-1.21%-6.97%+0.89%+17.21%+147.97%

Bajaj Auto Issues Official Stock Exchange Clarification on VDO.AI Partnership

1 min read     Updated on 26 Feb 2026, 10:57 AM
scanx
Reviewed by
Radhika SScanX News Team
Overview

Bajaj Auto provided official clarification to stock exchanges regarding its partnership with VDO.AI and Dentsu India for the Triumph Motorcycles Connected TV campaign. The company confirmed this represents routine digital marketing activities with no material business impact, emphasizing regulatory compliance and transparent disclosure practices.

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*this image is generated using AI for illustrative purposes only.

Bajaj Auto has issued a formal clarification to BSE Limited and National Stock Exchange of India regarding its partnership with VDO.AI and Dentsu India for the Triumph Motorcycles campaign. The clarification was provided in response to stock exchange queries about a news item that led to a 3.39% increase in the company's share price.

Stock Exchange Response

The company responded to surveillance department queries from both BSE Limited (reference no. L/SURV/ONL/RV/APJ/(2025-2026)/194) and National Stock Exchange of India (reference no. NSE/CM/Surveillance/16504) regarding the news item titled "Bajaj Auto Partners with VDO.AI and Dentsu India to Drive High-Impact DCO-Led CTV Campaign for Triumph Motorcycles."

Partnership Structure and Details

Bajaj Auto clarified the nature of its business relationships in the campaign execution. The company explained that Dentsu India serves as its digital marketing vendor, working with multiple external partners including Google, Meta, and various publishers such as VDO.AI, Times of India, and Inshorts.

Partnership Aspect: Details
Primary Vendor: Dentsu India (digital marketing)
Publisher Role: VDO.AI (one of many publishers)
Campaign Type: Brand film amplification
Platform: Connected TV via OTT platforms

Campaign Specifications

The Triumph Motorcycles campaign ran from November 25, 2025, to December 16, 2025, focusing on the brand message "For Those Who Know The Difference." The campaign utilized Connected TV advertising through VDO.AI to access various OTT platforms, representing regular marketing activities conducted through Dentsu India.

Regulatory Compliance Statement

Bajaj Auto confirmed that no information related to this partnership requires disclosure under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company stated it remains unaware of any undisclosed information that could explain the trading movement in its equity shares.

Regulatory Aspect: Company Response
Material Impact: No material impact on company
Undisclosed Information: None that could affect trading
Regulatory Proceedings: Not applicable
Compliance Status: Consistent disclosure adherence

The company emphasized its commitment to timely disclosures to stock exchanges as required under applicable listing regulations, including events likely to impact share price or trading volume.

Historical Stock Returns for Bajaj Auto

1 Day5 Days1 Month6 Months1 Year5 Years
+2.06%-1.21%-6.97%+0.89%+17.21%+147.97%

More News on Bajaj Auto

1 Year Returns:+17.21%