Article revision not possible due to corrupted input data lacking substantive news content.
*this image is generated using AI for illustrative purposes only.
The article cannot be processed due to corrupted source data containing only garbled text and website elements.
20
Union Labour Minister Mansukh Mandaviya has successfully urged major quick-commerce companies including Blinkit, Zepto, Zomato, and Swiggy to discontinue 10-minute delivery branding to protect gig worker rights. The intervention follows a nationwide strike by over 2 lakh delivery riders on New Year's Eve demanding better working conditions. With India's gig workforce projected to reach 23.50 million by 2030, the government is prioritizing worker safety over ultra-fast delivery promises.
*this image is generated using AI for illustrative purposes only.
Union Labour Minister Mansukh Mandaviya has initiated discussions with major quick-commerce companies to discontinue the marketing and branding of 10-minute delivery services, focusing on protecting the rights and safety of gig workers across India's rapidly expanding delivery sector.
Over the past month, Mandaviya held a series of meetings with leading quick-commerce platforms to address concerns related to ultra-fast delivery timelines. The labour minister's intervention represents a significant policy push toward ensuring greater safety, security, and improved working conditions for gig workers in the sector.
| Company: | Meeting Status |
|---|---|
| Blinkit: | Met with Labour Minister |
| Zepto: | Met with Labour Minister |
| Zomato: | Met with Labour Minister |
| Swiggy: | Met with Labour Minister |
Major delivery aggregators have responded positively to the government's request, agreeing to remove 10-minute delivery branding and marketing from their platforms. Other aggregators are expected to follow this trend in the coming days, indicating a sector-wide shift away from ultra-fast delivery promises.
The companies have yet to provide official comments regarding these policy discussions and their implementation timelines.
The government's intervention follows a significant nationwide flash strike that highlighted concerns about the sustainability of the 10-minute delivery model. On New Year's Eve, more than 2 lakh delivery riders across India refused to deliver food, groceries, and other orders, making several key demands:
This strike intensified the ongoing debate over the human cost of ultra-fast delivery services and raised questions about worker welfare in the gig economy.
Critics of ultra-fast delivery models argue that aggressive delivery timelines can encourage risky behavior on India's congested roads, potentially compromising rider safety. While companies maintain that riders are not formally timed, the pressure to meet delivery promises remains a concern for worker advocacy groups.
The issue has also contributed to investor concerns regarding discussions on expanding social security coverage for gig workers under new labour codes, adding regulatory uncertainty to the sector.
India's gig workforce is projected to reach 23.50 million by 2030, representing nearly three times its current size from a decade earlier. This dramatic growth projection adds urgency to policy discussions around worker protections and sustainable business practices in the delivery sector.
| Metric: | Projection |
|---|---|
| Gig Workforce by 2030: | 23.50 million |
| Growth Multiple: | 3x from decade earlier |
The government's intervention signals a broader policy focus on balancing rapid commercial growth with worker welfare considerations as India's quick-commerce sector continues its expansion.
18
we are part of Raise Financial Services
for indians who love to invest & trade
Market Community
Follow us on
