Tata Elxsi , a global leader in design and technology services, has announced the launch of its new Subscription Hub platform in collaboration with Evergent, a customer management and monetization specialist. This innovative platform is set to revolutionize how media and telecom operators manage and monetize their subscription offerings.

Key Features of the Subscription Hub

The Subscription Hub is designed as a unified digital storefront and marketplace that offers:

• Intelligent bundling capabilities
• Seamless multi-service monetization
• Ready-to-deploy, pre-integrated solutions
• Potential to deliver a 20-30% increase in Average Revenue Per User (ARPU)

Strategic Partnership

Tata Elxsi has partnered with Evergent to create this comprehensive solution. The collaboration leverages Tata Elxsi's three decades of expertise in the telecom and media industry, combined with Evergent's strengths in end-to-end subscription lifecycle management.

Platform Capabilities

The Subscription Hub offers several advanced features:

• Cloud-native, API-first architecture
• Flexible deployment options (SaaS, hybrid cloud, on-premises)
• Advanced analytics and business intelligence capabilities
• Real-time insights into subscription metrics
• Customer lifetime value analysis
• Churn prediction modeling
• Revenue optimization recommendations

Target Market and Benefits

The platform is aimed at:

• Telecom and media operators
• Service aggregators

Benefits for operators include:

• Evolution into holistic digital lifestyle providers
• Unlocking new revenue streams
• Enhanced customer loyalty
• Brand differentiation in a competitive market

Executive Insights

Vijay Sajja, Founder and CEO of Evergent, emphasized the platform's potential: "The Subscription Hub empowers operators to become digital lifestyle leaders, driving immediate growth and long-term value."

Ajay Kumar Meher, Global Practice Head - Media and New Media at Tata Elxsi, highlighted the platform's transformative nature: "Subscription Hub's storefront capability transforms how customers discover, purchase, and manage services, creating deeper engagement and significantly higher lifetime value."

Upcoming Showcase

The Subscription Hub will be showcased at the IBC Show in Amsterdam. Interested parties can attend demonstrations at the Evergent booth #5.A86.

This launch represents a significant step forward in the digital entertainment landscape, offering operators the tools to not only adapt to the ongoing digital transformation but to lead it. As the industry continues to evolve, solutions like the Subscription Hub may play a crucial role in shaping the future of media and telecom services.

Tata Elxsi , a leading design and technology services provider, has made a significant stride in the automotive technology sector by opening its first full-vehicle cloud validation center. This state-of-the-art facility has been established in partnership with Suzuki, a major player in the global automotive industry.

Advancing Software-Defined Vehicle Projects

The newly launched center is poised to play a crucial role in accelerating software-defined vehicle (SDV) projects between Tata Elxsi and Suzuki. This collaboration marks a strategic move in the rapidly evolving landscape of automotive technology, where software is becoming increasingly central to vehicle design and functionality.

Cloud Validation: A Game-Changer for Automotive Development

The full-vehicle cloud validation center represents a cutting-edge approach to automotive testing and development. By leveraging cloud technology, Tata Elxsi and Suzuki can potentially:

• Streamline the validation process for complex vehicle systems
• Reduce time-to-market for new software-defined features
• Enhance the overall quality and reliability of vehicle software
• Enable more efficient collaboration between teams across different locations

Strengthening the Tata Elxsi-Suzuki Partnership

This initiative underscores the deepening relationship between Tata Elxsi and Suzuki. By combining Tata Elxsi's expertise in design and technology services with Suzuki's automotive manufacturing prowess, both companies are well-positioned to drive innovation in the automotive sector.

Implications for the Automotive Industry

The establishment of this cloud validation center signals a broader trend in the automotive industry towards more software-centric vehicle development. As cars become increasingly connected and autonomous, the ability to efficiently validate complex software systems becomes paramount.

For Tata Elxsi, this move reinforces its position as a key player in the automotive technology space, potentially opening doors to new opportunities and partnerships in the future.

As the automotive landscape continues to evolve, collaborations like this between technology service providers and traditional automakers are likely to become more common, driving the industry towards a more connected and software-defined future.