Swiggy officially announced the launch of EatRight on Monday, a comprehensive new category on its food delivery platform aimed at making healthier food choices more accessible and convenient for users across India. The initiative went live across more than 50 cities, representing a significant expansion of the company's health-focused food offerings.

Comprehensive Health-Focused Food Discovery

The EatRight category consolidates Swiggy's existing health-oriented offerings under a unified discovery experience. The platform brings together three key segments:

The category features an extensive selection of over 1.8 million EatRight-enabled dishes sourced from more than 200,000 restaurants nationwide. Users can easily access these options by searching for "EatRight" directly on the Swiggy app.

Food-First Approach to Healthy Eating

Swiggy positions EatRight as a food-first solution rather than a restrictive diet program. The company emphasizes that healthier eating doesn't require giving up familiar foods or following strict dietary regimens. Instead, the category offers healthier versions of popular dishes that users already enjoy ordering.

The diverse menu includes high-protein variations of biryanis, tikkas, rolls, and bowls, alongside low-calorie options such as soups, salads, sandwiches, and khichdi. The no-added-sugar segment features treats including ice creams and beverages, allowing users to maintain their preferences while making healthier choices.

Growing Health-Conscious Ordering Trends

Platform data reveals significant growth in health-conscious food ordering patterns across India. Tier-2 cities witnessed 2x growth year-on-year in healthy food ordering compared to metropolitan cities. Key trends include:

No-added-sugar items show particular popularity during breakfast and late-night ordering hours, indicating diverse consumption patterns throughout the day.

Restaurant Partnership and Product Innovation

Partner restaurants are actively developing new products aligned with the healthy eating trend. Innovation includes high-protein multigrain pizzas, protein-rich biryanis, protein-plus burgers, and no-added-sugar, high-protein coffees. Over 30 brands, including Subway and EatFit, currently offer exclusive discounts on EatRight options to enhance affordability.

"With EatRight, we are offering food options that blend seamlessly into a user's regular ordering habits, removes decision fatigue through clear categorisation and integrates healthier choices naturally into everyday food ordering," said Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives at Swiggy. The executive emphasized that EatRight marks an important step in reimagining discovery of better-for-you food on the platform, helping make mindful eating a sustainable, everyday behaviour.

Swiggy 's New Year's Eve 2025 data painted an interesting picture of India's food preferences as the country welcomed 2026. The food delivery platform's real-time updates revealed a fascinating mix of traditional comfort foods, health-conscious choices, and festive indulgences that defined the evening's culinary landscape.

Biryani Maintains Its Decade-Long Reign

Biryani continued its unprecedented dominance on Swiggy's platform, securing the top position for the 10th consecutive year. The aromatic rice dish demonstrated its unwavering popularity among Indian consumers during festive occasions.

The platform's official handle celebrated this milestone, noting the king-like status of biryani as orders continued climbing throughout the night.

The Rise of Comfort Food Orders

A surprising trend emerged with significant demand for traditional comfort foods, suggesting many customers opted for a quieter New Year's celebration. The data revealed an interesting pattern of simple, homestyle meals being preferred over elaborate party foods.

Swiggy humorously observed that chai orders suggested users had woken up specifically to send New Year wishes before returning to sleep, while khichdi orders indicated customers planning early bedtimes.

Health-Conscious Choices Emerge

Despite the festive atmosphere, health-focused ordering patterns appeared across major cities. Bengaluru led this trend with notable salad orders, reflecting the city's health-conscious dining preferences.

The platform playfully questioned Bengaluru residents' choice to order salads on New Year's Eve, highlighting the contrast between health-conscious and indulgent food choices during celebrations.

Sweet Indulgences Balance Health Trends

While some customers chose healthier options, dessert orders demonstrated that festive indulgence remained strong. Traditional Indian sweets dominated the dessert category, with gulab jamun leading significantly over seasonal favorites.

Swiggy noted the interesting contrast in consumer behavior, observing that while people avoid carrots as vegetables, they readily consume them in dessert form as gajar ka halwa.

Operational Excellence Despite Challenges

The food delivery platform successfully managed the high order volume throughout New Year's Eve despite facing nationwide gig worker protests. Delivery partners continued operations across cities, ensuring customers received their orders during the celebratory period.

Swiggy's 2025 New Year's Eve data showcased the diverse culinary preferences across India, from traditional comfort foods to health-conscious choices, while biryani maintained its position as the undisputed favorite for festive occasions.