SBI Cards Unveils Bank of Maharashtra Co-Branded Credit Card for Domestic Market
SBI Cards and Payment Services Limited has announced a new co-branded credit card in partnership with Bank of Maharashtra, targeting the domestic market. The 'Bank of Maharashtra SBI Card' was launched on August 18, 2025, as disclosed in regulatory filings to stock exchanges. This strategic collaboration aims to leverage the strengths of both institutions to enhance financial services for customers. The announcement was made in compliance with SEBI regulations, filed by SBI Cards' Chief Compliance Officer and Company Secretary, Payal Mittal Chhabra.

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SBI Cards and Payment Services Limited (SBI Card) has announced the launch of a new co-branded credit card in partnership with Bank of Maharashtra, targeting the domestic market. The company made this disclosure through regulatory filings to stock exchanges on August 18, 2025.
Key Details of the New Product
Feature | Description |
---|---|
Product Name | Bank of Maharashtra SBI Card |
Launch Date | August 18, 2025 |
Category | Banking co-brand |
Target Market | Domestic |
Strategic Partnership
This new offering represents a strategic collaboration between SBI Cards, a leading credit card issuer in India, and Bank of Maharashtra, a prominent public sector bank. The partnership aims to leverage the strengths of both institutions to provide enhanced financial services to customers.
Regulatory Compliance
The launch announcement was made in compliance with Regulations 30 and 51 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. SBI Cards' Chief Compliance Officer and Company Secretary, Payal Mittal Chhabra, filed the disclosure with the BSE Limited and the National Stock Exchange of India Limited.
Market Impact
While specific features and benefits of the Bank of Maharashtra SBI Card have not been disclosed in the initial announcement, co-branded credit cards typically offer tailored rewards and benefits to customers of the partnering bank. This move is likely to strengthen SBI Cards' position in the competitive credit card market and potentially expand its customer base through Bank of Maharashtra's network.
The launch of this co-branded card underscores SBI Cards' commitment to diversifying its product portfolio and forming strategic alliances within the banking sector. As the credit card industry in India continues to grow, such partnerships may play a crucial role in capturing market share and meeting evolving consumer needs.
Investors and customers alike will be watching closely to see how this new offering performs in the domestic market and what unique value propositions it brings to cardholders.
Historical Stock Returns for SBI Cards
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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-0.24% | +3.54% | -8.96% | -3.73% | +15.11% | +1.19% |