Saregama India has announced the establishment of a new fully owned subsidiary in Dubai, marking a strategic expansion into the Middle East entertainment market. The subsidiary will focus on performing arts and music festivals, representing a significant step in the company's international growth strategy.

Strategic Expansion Details

The new Dubai-based subsidiary represents Saregama's commitment to expanding its global footprint in the entertainment sector. The entity will concentrate on two key areas:

• Performing arts initiatives
• Music festival operations

Market Positioning

This expansion into Dubai positions Saregama to tap into the Middle East's growing entertainment and cultural events market. The fully owned subsidiary structure provides the company with complete operational control and strategic flexibility in the region.

Business Development

The establishment of this subsidiary demonstrates Saregama's focus on diversifying its business operations beyond traditional music production and distribution. By venturing into performing arts and music festivals, the company is expanding its entertainment portfolio to include live events and cultural programming.

This Dubai subsidiary launch represents another milestone in Saregama's ongoing expansion strategy, as the company continues to explore new markets and entertainment verticals to drive growth and strengthen its position in the global entertainment industry.