SAMHI Hotels Limited has announced a business update call scheduled for March 6, 2026, at 10:00 AM IST, as communicated to BSE Limited and National Stock Exchange of India Limited under Regulation 30 of SEBI regulations.

Management Participation

The business update call will feature senior leadership from the company, providing stakeholders with insights into recent developments and strategic initiatives.

Call Access Details

The company has arranged multiple access options for participants to join the business update call, including both domestic and international toll-free numbers.

Event Coordination

Strategic Growth Advisors Pvt. Ltd is coordinating the business update call logistics. Participants can contact the coordination team for registration and additional information:

• Mr. Rahul Agarwal: rahul.agarwal@sgapl.net , +91 98214 38864
• Ms. Prachi Sharma: prachi.sharma@sgapl.net , +91 88817 86789

Regulatory Compliance

The intimation was filed on March 5, 2026, by Company Secretary and Compliance Officer Sanjay Jain, ensuring compliance with SEBI (Listing Obligations and Disclosure Requirements) Regulations 2015. The communication was addressed to both major stock exchanges where the company's shares are listed under scrip codes 543984 (BSE) and SAMHI (NSE).

The business update call represents the company's commitment to maintaining transparent communication with stakeholders and providing regular updates on business developments and strategic progress.

SAMHI Hotels has officially completed its strategic acquisition of RARE India, with the company releasing a comprehensive business update presentation detailing the transaction structure and Marriott International partnership. The hospitality company has finalized the acquisition of a 70% partnership interest in RARE India for ₹470 million, marking SAMHI's entry into the experiential leisure hospitality segment through an asset-light platform investment.

Transaction Structure and Investment Details

The business update presentation reveals the complete transaction framework for this strategic investment. SAMHI will invest ₹470 million to acquire the majority stake through a combination of primary and secondary transactions, valued at a pre-money business valuation of ₹490 million.

RARE India Platform and Portfolio Expansion

Founded in 2003 by Shobha Rudra, RARE India operates as one of India's earliest curated experiential hospitality platforms. The established leisure platform supports a distinctive portfolio of heritage palaces, wildlife lodges, retreats and boutique properties with strong emphasis on responsible tourism and authentic experiences.

Strategic Marriott Bonvoy Partnership

Under the confirmed affiliation with Marriott International, RARE will become Marriott's exclusive portfolio platform for the "Outdoor Collection by Marriott Bonvoy" across India, Nepal, Sri Lanka and Bhutan. This partnership will provide access to Marriott's global distribution channels and loyalty ecosystem, significantly enhancing RARE's direct-to-customer capabilities.

Revenue Growth Potential and Economics

The business presentation outlines significant scalability potential through the transition from B2B to B2C model. The platform targets substantial revenue growth through enhanced direct booking capabilities and network expansion.

Management Vision and Strategic Rationale

Ashish Jakhanwala, Chairman & Managing Director of SAMHI Hotels, emphasized the transaction's strategic value: "This allows SAMHI to establish its presence in the leisure segment through an asset light model. The scalability of this platform into a full stack B2C and brand gives significant future value to our shareholders without distracting us from our core business."

Shobha Rudra, Founder of RARE India, highlighted the partnership's alignment: "This partnership with SAMHI allows us to remain true to our philosophy and continue to preserve and grow the community of true tourism champions."

The acquisition represents SAMHI's strategic expansion beyond its core business hotel portfolio, leveraging the growing experiential leisure segment while maintaining capital efficiency through the asset-light model. The company noted that this follows its time-tested strategy of discovering under-valued assets in the hospitality sector and collaborating with global brands to unlock inherent value.

Source: None/Company/INE08U801020/4b156369-c5df-425b-98f3-e59fcdf0eb6e.pdf