RBI Issues New Rules to Prevent Financial Mis-selling
The Reserve Bank of India (RBI) has introduced new regulations for advertising and marketing by regulated entities to prevent mis-selling of financial products. The central bank is reviewing instructions on recovery agents and loan recovery processes. To combat digital fraud, RBI has launched initiatives like MuleHunter.ai and Digital Payments Intelligence Platform. Customer protection measures are being updated, considering new payment channels and evolving fraud patterns. While the total number of frauds decreased, the amount involved increased. Card/Internet frauds accounted for 66.8% of fraud cases, while advances-related frauds constituted 33.1% of the total fraud amount. Private sector banks reported 59.3% of fraud cases, while public sector banks accounted for 70.7% of the fraud amount.

*this image is generated using AI for illustrative purposes only.
The Reserve Bank of India (RBI) has announced comprehensive norms for regulated entities on advertising and marketing to prevent mis-selling of financial products. The central bank emphasized that mis-selling by regulated entities has significant consequences for both customers and the financial sector, according to its Report on Trend and Progress of Banking in India.
New Regulatory Framework
The RBI proposes to review existing instructions on conduct-related matters associated with recovery agents and loan recovery processes. The central bank will issue harmonized instructions to address these concerns and strengthen customer protection measures across the financial sector.
Digital Fraud Prevention Initiatives
To combat digital frauds, the RBI continues collaborating with stakeholders, including the Ministry of Home Affairs, to develop operational measures for curbing digital and cyber-enabled fraud. The central bank has launched several key initiatives:
| Initiative | Details |
|---|---|
| MuleHunter.ai | System-wide learning platform to identify potential mule accounts |
| Digital Payments Intelligence Platform | AI-powered platform for flagging risky transactions |
| Purpose | Fraud detection and prevention through intelligence sharing |
The report emphasized that regulated entities must establish robust internal controls, ensure sufficient grievance redress officers at all levels, and enhance digital financial literacy to address digital frauds effectively.
Updated Customer Protection Measures
The RBI is reviewing instructions related to limited liability of customers in unauthorized electronic banking transactions, originally issued in 2017. This review considers major shifts in the banking landscape, including:
- Emergence of new payment channels
- Higher volumes of digital transactions
- Evolving fraud patterns
These updates are expected to improve customer safeguards significantly.
Fraud Statistics
Based on reporting dates by banks, the total number of frauds decreased while the amount involved increased. This increase was primarily attributed to re-examination and fresh reporting of fraud cases after ensuring compliance with a Supreme Court judgment.
| Fraud Category | Share by Number | Share by Amount |
|---|---|---|
| Card/Internet Frauds | 66.8% | - |
| Advances-related Frauds | - | 33.1% |
| Bank Category | Share by Number | Share by Amount |
|---|---|---|
| Private Sector Banks | 59.3% | - |
| Public Sector Banks | - | 70.7% |
Future Policy Direction
The Reserve Bank stated that its regulatory and supervisory policies remain focused on reinforcing cybersecurity, mitigating fraud, enhancing customer protection, integrating climate risk awareness, and preserving financial stability. The central bank emphasized that balancing financial innovations with stability, strengthening public trust, and supporting sustainable development will continue guiding its policies going forward.
The report highlighted that frauds present multiple challenges by exposing financial institutions to reputational, operational, and business risks while weakening customer trust in the financial system.
Historical Stock Returns for Bank of India
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.50% | -0.50% | -3.49% | +21.62% | +40.70% | +187.47% |
















































