Radico Khaitan , a leading player in the Indian spirits industry, has reported robust financial results for the first quarter, showcasing significant growth across key metrics.

Financial Highlights

• Revenue from Operations (Net) surged by 32.5% year-over-year to ₹1,506.00 crore
• EBITDA witnessed a remarkable increase of 55.6% to ₹230.70 crore
• Total Comprehensive Income jumped by 74.5% to ₹132.20 crore
• Gross Profit rose by 38.8% to ₹647.70 crore

Volume Growth

The company's performance was driven by strong volume growth across its product portfolio:

• Total IMFL (Indian Made Foreign Liquor) volume increased by 37.5% to 9.72 million cases
• Prestige & Above category volume grew by 40.8% to 3.84 million cases
• Regular & Others category volume surged by 52.1% to 5.42 million cases

Operational Performance

Management Commentary

Dr. Lalit Khaitan, Chairman & Managing Director of Radico Khaitan, commented on the results, stating, "Building on the strong momentum from the second half of last year, Radico Khaitan delivered a standout performance in Q1. We continued to make significant progress on our premiumization journey, with our premium portfolio driving robust revenue growth."

Mr. Abhishek Khaitan, Managing Director, added, "This quarter marks a transformative phase in Radico Khaitan's journey, as we took a bold step into the fast-growing super-premium whisky segment with the launch of Morpheus Super Premium Whisky. Another significant milestone is the introduction of The Spirit of Kashmyr, a luxury vodka crafted with the ambition to become a leading global brand."

Strategic Developments

• Launch of Morpheus Super Premium Whisky, entering the high-growth super-premium whisky segment
• Introduction of The Spirit of Kashmyr, a luxury vodka targeting the premium market
• Continued focus on premiumization and expansion of distribution for recent premium and luxury launches

Financial Position

As of the end of the quarter, Radico Khaitan reported:

• Total Debt: ₹491.90 crore
• Net Debt: ₹409.80 crore, a decrease of ₹163.70 crore since the end of the previous quarter

Outlook

The company remains optimistic about sustaining strong topline growth, supported by a stable raw material environment and continued premiumization. Management expects these factors to contribute to margin expansion and further net debt reduction in the coming quarters.

Radico Khaitan's impressive Q1 results underscore its strong market position and effective strategic initiatives in the evolving Indian alcoholic beverage industry. The company's focus on premium offerings and new product launches positions it well for continued growth in the dynamic market landscape.

Radico Khaitan Limited , one of India's largest homegrown alcobev companies, has made a bold move into the luxury vodka segment with the launch of 'The Spirit of Kashmyr'. This new premium offering marks a significant step in the company's premiumisation strategy and aims to capture a share of the high-end vodka market currently dominated by imported brands.

Product Details

'The Spirit of Kashmyr' comes in two variants:

1. Indian Natural Vodka
2. Indian Saffron Vodka

Both variants are crafted using carefully selected ingredients that pay homage to the Kashmir region:

• Pampore saffron, known for its exceptional quality
• Himalayan spring water, sourced from pristine mountain glaciers
• Himalayan grains, cultivated in the fertile valley soils

Pricing and Availability

The initial rollout of 'The Spirit of Kashmyr' begins in Uttar Pradesh, with plans to expand to Goa, Maharashtra, and other key markets. The pricing structure in Uttar Pradesh is as follows:

Strategic Importance

This launch is a significant milestone for Radico Khaitan, as it represents:

1. The company's first entry into the luxury vodka segment
2. A strategic move to strengthen its premium portfolio
3. An opportunity to compete with imported brands in the high-end vodka market

Abhishek Khaitan, Managing Director of Radico Khaitan, emphasized the importance of this launch, stating, "With The Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan's premiumisation journey. This launch reflects our confidence and commitment to creating world-class brands that celebrate India's rich heritage while resonating deeply with the evolving tastes of modern consumers."

Market Position

Radico Khaitan currently holds over 60% market share in the vodka segment, operating with a capacity of 321 million liters across 44 bottling units. The introduction of 'The Spirit of Kashmyr' is expected to further solidify the company's position in the premium spirits market.

Amar Sinha, Chief Operating Officer at Radico Khaitan, added, "With this foray into luxury vodka, we are not just expanding our portfolio — we are poised to set new benchmarks in the category. This is our most heartfelt salute to the spirit of a nation that stands tall in its roots and richer in its identity."

Marketing and Promotion

To support the launch, Radico Khaitan has planned a nationwide integrated campaign. This will include:

• Rich storytelling
• Evocative visuals
• Immersive experiences
• Digital and on-ground activations

The campaign aims to celebrate India's timeless heritage and introduce a new era of luxury in the spirits industry.

As Radico Khaitan ventures into the luxury vodka segment with 'The Spirit of Kashmyr', it sets its sights on not just the domestic market but also positions the brand with aspirations of becoming a leading global name in premium spirits.