PVR INOX Opens 11-Screen Superplex in Hyderabad with Premium Formats

PVR INOX Limited has announced the expansion of its cinema operations at Inorbit Mall, Cyberabad, Hyderabad, transforming the existing facility into an 11-screen superplex. The company added five new screens to the existing six-screen setup, creating what is now the property with the highest number of auditoriums in the city.

Premium Format Offerings

The superplex features three distinct premium formats designed to cater to diverse audience preferences:

Format:	Key Features
PXL	55-foot-wide screen, RGB laser projection, Dolby Atmos sound, recliner seating
LUXE	Soft recliners, warm interiors, in-house chef-led menu
4DX	Motion seats with wind, fog, scent, water, and snow effects

The PXL format represents a significant milestone as the first of its kind in Telangana. The 4DX screen becomes the third such installation in Hyderabad, enhancing the city's premium cinema viewing options.

Facility Specifications and Design

The 11-screen superplex houses a total of 1,368 seats distributed across different formats and mainstream screens. The seating breakdown includes:

Screen Type:	Number of Seats
PXL	210
LUXE	107
4DX	104
Mainstream	947
Total	1,368

The cinema features a youth-focused design aesthetic with pastel green tones, digital and static artwork, and relaxed seating areas. The LUXE lounge includes curated furniture, an open kitchen, and a pool table, creating a premium relaxation space for guests.

Management Commentary

Ajay Bijli, Managing Director of PVR INOX Limited, emphasized the strategic importance of the expansion: "The Superplex at Inorbit Mall marks an important step for our presence in Hyderabad. With 11 screens and three premium formats, we aim to offer a wide range of viewing choices in one of the city's most active entertainment hubs."

Sanjeev Kumar Bijli, Executive Director, highlighted the company's approach to modern cinema experiences: "This property reflects our approach to building cinemas that serve modern audiences. The mix of LUXE, PXL, 4DX, and mainstream screens gives Hyderabad viewers strong choice in a single location."

Network Expansion Impact

With this launch, PVR INOX Limited has strengthened its network to 1,772 screens across 355 properties in 111 cities spanning India and Sri Lanka, maintaining its position as India's largest cinema exhibition company. The expansion reinforces the company's presence in South India and establishes a new entertainment landmark in Cyberabad's commercial district.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
-0.31%	-3.58%	-4.32%	+6.96%	-27.93%	-27.89%

PVR Inox , India's largest multiplex chain, has launched a state-of-the-art 6-screen multiplex at Elegante Unity One Mall in Pitampura, Delhi, marking a significant milestone in its expansion strategy and redefining the movie-going experience. The company has also announced plans to add 100 screens, focusing on tier 3 markets.

Cutting-Edge Cinema Technology

The new multiplex, branded as PVR INOX CINEMAGIC, boasts advanced features that promise an immersive cinematic experience:

6 Screens: Including 2 Luxe auditoriums, 1 P[XL], and 3 uniquely themed mainstream auditoriums
Total Capacity: 792 seats
Technology: 4K Laser Projection and Dolby 7.1 Surround Sound systems
Seating: Luxurious recliner options available

Expansion Strategy: Asset Light Model and Tier 3 Focus

This launch represents PVR INOX's second cinema developed under its Asset Light Model, where capital expenditure is shared with developers. This approach allows for rapid expansion while managing costs effectively.

In addition, PVR INOX plans to add 100 screens, with a focus on tier 3 markets. The company aims to implement an affordable ticket pricing strategy in these underserved areas, making cinema more accessible in smaller cities.

Key Features of PVR INOX CINEMAGIC

Feature	Description
Auditorium Themes	Forest, Galaxy, Ocean (mainstream), P[XL], and Luxe
Luxe Auditoriums	136 luxurious recliner seats
P[XL] Auditorium	298-seat capacity for large-format cinema experience
Mainstream Auditoriums	358 seats with plush recliners in the last row
Additional Amenities	Casual gaming zone, Luxe Lounge, perfumery, nail bar

Strategic Location and Design

Located in the vibrant neighborhood of Pitampura, the multiplex is designed as a holistic lifestyle destination. It features:

A sunlit central atrium
Contemporary pre-function zone with modern ticketing hub
Curated lifestyle accessories
Gourmet food and beverage experiences

Market Impact

This launch expands PVR INOX's network to:

1,767 screens
355 properties
111 cities across India and Sri Lanka

Executive Insights

Ajay Bijli, Managing Director of PVR INOX Limited, emphasized the company's focus on creating a comprehensive entertainment experience beyond just movie screening. The new multiplex aims to blend comfort, exceptional food, and thoughtful design to make every visit memorable.

Sanjeev Kumar Bijli, Executive Director, highlighted the integration of cinema, retail, and lifestyle elements, positioning the venue as a cultural and social hub in Pitampura.

Conclusion

PVR INOX's latest multiplex launch in Delhi and its plans for expansion in tier 3 markets showcase the company's commitment to innovation and growth in the cinema industry. By combining cutting-edge technology with a focus on overall customer experience and strategic market penetration, PVR INOX is setting new standards in the film exhibition sector. This multi-faceted expansion strategy, particularly under the Asset Light Model and the focus on underserved markets, could potentially strengthen the company's market position and offer new growth opportunities in the competitive entertainment landscape.