PVR INOX Limited , India's largest multiplex chain, has strengthened its presence in Siliguri with the launch of a state-of-the-art 4-screen multiplex at ML Acropolis Mall. This expansion marks a significant milestone in the company's growth strategy, particularly in the Eastern India market.

Cutting-Edge Technology and Luxurious Amenities

The new multiplex, developed under PVR INOX's successful FOCO (Franchise Owned, Company Operated) model, boasts an array of advanced features:

Strategic Location and Market Expansion

The new multiplex is strategically positioned on Sevoke Road, a key arterial route connecting Siliguri to popular Himalayan destinations. Its location in ML Acropolis Mall places it at the heart of Siliguri's commercial and residential hub, surrounded by popular retail brands and just 17 km from Siliguri Airport.

This launch expands PVR INOX's presence in Siliguri to:

• 3 cinemas
• 12 screens total in the city

Network Growth

With this addition, PVR INOX's network now stands at:

• 1,761 screens
• 354 properties
• 111 cities across India and Sri Lanka

Management Perspective

Mr. Ajay Bijli, Managing Director of PVR INOX Limited, emphasized the company's commitment to delivering world-class entertainment experiences, stating, "The city has always shown an appetite for high-quality cinema experiences, and this new property developed under our FOCO model reflects our commitment to expanding our footprint while ensuring every guest enjoys comfort, technology, and design excellence."

Mr. Sanjeev Kumar Bijli, Executive Director, highlighted Siliguri's importance in PVR INOX's East India growth strategy, noting that this expansion allows them to bring premium cinematic experiences to more audiences while consolidating their leadership in the region.

Innovative Design and Customer Experience

The multiplex features uniquely designed auditoriums, each with a distinct color palette—Blue, Olive, Mocha, and Pink—enhancing the visual aesthetics. The Celebrity Recliners offer premium comfort with leatherette upholstery, USB charging ports, and motorized reclining mechanisms.

The foyer is designed to be welcoming and functional, with smooth circulation between ticketing, concessions, and waiting areas. An extensive food menu and premium washroom facilities further elevate the overall customer experience.

This launch follows recent FOCO property openings in Raipur and Jabalpur, underscoring PVR INOX's strategic focus on expanding through the FOCO model across emerging Tier-II and Tier-III markets.

As PVR INOX continues to innovate and expand, it remains committed to transforming the out-of-home entertainment landscape in India, offering a diverse range of cinema services and premium experiences to moviegoers across the country.

PVR Inox , India's largest film exhibition company, has unveiled a groundbreaking concept in the world of cinema entertainment. The company has launched India's first-ever luxury dine-in cinema at the newly opened M5 ECity Mall in Bengaluru, Karnataka. This innovative venture marks a significant milestone in the Indian film exhibition landscape, seamlessly blending blockbuster movies with gourmet dining within the auditorium itself.

A New Era of Cinema Experience

The new multiplex at M5 ECity Mall is not just about watching movies; it's a complete lifestyle destination. PVR INOX has reimagined the traditional cinema-going experience by introducing a range of unique features:

1. In-Auditorium Dining: Guests can enjoy chef-curated meals in their seats without leaving the auditorium or even purchasing a separate movie ticket.

2. Curated F&B Brands: The multiplex offers a variety of in-house food and beverage options, each designed to enhance the cinematic journey.

3. Lounge-Style Foyers: Visitors can relax in café-style seating areas before or after their movie, making it a social hub for food lovers and movie enthusiasts alike.

4. State-of-the-Art Technology: Every auditorium is equipped with advanced audio-visual technology, including Dolby Atmos, DTS:X, Dolby 7.1 surround sound, and 4K Laser projection.

5. Luxury Auditoriums: CLUB auditoriums offer premium comfort combined with cutting-edge technology for an immersive viewing experience.

Culinary Delights at Your Seat

The dine-in concept introduces a range of curated in-house F&B brands, each offering a unique culinary experience:

Youthification: The Future of Cinema

At the core of this new property is PVR INOX's 'Youthification' approach, designed to cater to young, digital-first audiences. This concept integrates:

• Gaming zones
• Kids-first formats
• Interactive VR/AR stations
• Lounge-style foyers
• Curated food experiences

Expanding Footprint

With this launch, PVR INOX has expanded its presence to:

• 580 screens in South India
• 1,757 screens across 353 properties
• 111 cities in India and Sri Lanka

Management Speak

Mr. Ajay Bijli, Managing Director of PVR INOX Limited, emphasized the uniqueness of the new multiplex: "We are inviting audiences to experience cinema in an entirely new way. From India's first dine-in auditorium restaurant to immersive technology and thoughtfully curated food experiences, this property brings everything our guests love under one roof."

Mr. Aamer Bijli, Lead Specialist – Innovation, Film Marketing & Digital Programming, added: "This is not just about watching films, it is about spending time well—sharing a meal, gaming with friends, relaxing in lounge spaces, and enjoying the best technology on screen."

PVR INOX's latest venture in Bengaluru is set to redefine the movie-going experience, offering a perfect blend of entertainment, dining, and lifestyle under one roof. As the company continues to innovate and expand, it's clear that the future of cinema in India is not just about watching movies, but about creating memorable experiences that cater to all senses.